Monster and Beats™ by Dr. Dre Bring the Better Music Experience to Europe through the Introduction of their Acclaimed Headphones

BERLIN--(BUSINESS WIRE)--Monster and Beats by Dr. Dre is landing in Europe and bringing the first-ever product to be endorsed by legendary music producer and artist Dr. Dre to Europe. The “Beats by Dr. Dre” high-performance headphones were conceived by Dr. Dre and designed, with groundbreaking and innovative engineering, by Monster. The headphones have a unique and ultramodern style as well as newly developed sonic technologies for unprecedented state-of-the-art performance.

When world-class producers like Dr. Dre record their music, they use large high-performance studio loudspeakers and high-powered amplifiers to craft richly detailed musical soundscapes. Until presently the international community was able to listen to music only through conventional headphones never having the opportunity to experience the full sonic palette of these recordings, with the full dynamic range, low bass, punch and clarity intended by the producers. Dr. Dre, Jimmy Iovine, Chairman of Interscope Geffen A&M Records, and Monster, three of the most powerful forces in music and technology, teamed up to create “Beats by Dr. Dre” which are now to provide consumers with a brand new level of headphone audio performance.

In order to re-create the rich, full sonic experience of today’s best recordings, “Beats” powered isolation headphones feature technologies never before used in headphones, including a newly developed driver technology. The result is unparalleled performance, with remarkably natural sound, incredible transient response and rich, deep bass – a Dr. Dre trademark. In development for two years, Beats by Dr. Dre and Monster engineered and designed their signature Studio headphones (available in black and white) to have a unique and avant-garde look that has revolutionized the appearance of headphones and with its iconic design, broken into the world of fashion.

“Beats Tour™”, the in-ear design of Beats™ by Dr. Dre, is an innovative type of in-ear headphones designed to reduce external noise for a better music experience. The headphones come with three custom-fit eartip sizes for total user comfort and flexibility. Best of all, just like Beats Studio, Beats Tour^™ high resolution headphones are designed to reveal the full sound of digitally produced, sonically demanding R&B, Rock, and Hip-Hop music styles that crush ordinary headphones.

As the popularity of Beats by Dr. Dre gains international momentum Monster continues to evolve the brand introducing, the new Heartbeats by Lady Gaga (EUR 99.95), the first headphones designed and created in conjunction with international recording artist and pop culture phenomenon Lady Gaga. Monster and Beats are further expanding the Beats by Dr. Dre lineup with the introduction of on-ear “Beats Solo” headphones (EUR179.95). The new Beats Solo high-performance headphones offer users an ideal entry level Beats by Dr. Dre personal listening experience in a lightweight and smaller version. Beats Solo will be available in both black and white versions.

To enhance user experience with many of today’s portable music devices, including smart phones, Beats Solo and Tour headphones now feature “ControlTalk,” an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone^®, iPod^® shuffle and other new iPods and portable music devices. The special Monster ControlTalk™ headphone cable features an integrated high grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.

The ControlTalk remote and mic are supported by iPod nano (4th generation), iPod classic (120GB), iPod touch (2nd generation), and iPhone 3GS and newer, but not all, Blackberry models. The remote is supported by iPod shuffle (3rd generation). Audio is supported by all iPod models. Requires software version 1.0.3 for iPod nano (4th generation), 2.0.1 for iPod classic (120GB), and 2.2 or later for iPod touch (2nd generation). Support for Blackberry varies by model. Subject to change.

ABOUT MONSTER

Monster is celebrating its 30th anniversary in 2009. The company was founded by Head Monster Noel Lee with a commitment to creating products under the Monster Cable® brand to literally "make music sound better." Today, Monster has grown and diversified to become the world's leading manufacturer of connectivity solutions for high-performance audio, video, car audio, computer, console and computer gaming, as well as a leading innovator in the field of iPod® and iPhone™ accessories and professional audio and sound reinforcement. Additionally, under its Monster Power® brand, the company is the leading manufacturer of high-performance AC power line conditioning and protection products for audio/video systems. Explore the world of Monster at www.monstercable.com.

ABOUT BEATS ELECTRONICS LLC

Established in 2006, Beats Electronics is the brainchild of legendary artist and producer Dr. Dre and Jimmy Iovine, Chairman of Interscope Geffen A&M Records, who set out to develop a new type of headphone with the capability to reproduce the full spectrum of sound that musical artists and producers hear in professional recording studios. In January of 2008, Dre and Iovine announced a partnership with audio innovator Monster Cable to engineer “Beats by Dr. Dre,” the most advanced headphones ever developed that are sold exclusively at Apple and Best Buy. Today, Beats Electronics continues to work with Monster to improve the quality of the portable audio experience and expand the Dr. Dre family of headphones to include in-ear speakers and artist branded products. For more information, please visit http://beatsbydre.com/