August 26, 2009 12:25 PM Eastern Time 

Business Wire Provides More Press Release Distribution Options for B2B Communications via Partnership with SmartBrief

SAN FRANCISCO--(BUSINESS WIRE)--Business Wire announced today the expansion of its partnership with media company SmartBrief, giving Business Wire members access to 49 industry email newsletters used to target key executives and decision makers.

SmartBrief newsletters are read by over 2.5 million thought leaders in industries including, but not limited to, advertising, biotechnology, education, energy, health care, retail, telecommunications, travel and hospitality.

"Partnering with SmartBrief has allowed our members to distribute their message and engage in the B2B community," says Laura Sturaitis, senior vice president of media services and product strategy for Business Wire. "Business Wire continues its mission to provide the most comprehensive distribution for our members."

Business Wire members can choose SmartBrief newsletter distribution to supplement any geographic circuit with the goal of reaching both media and B2B communicators, executives and decision makers in their industry of choice. Business Wire members' news will appear in the highly visible "The Buzz" section of each SmartBrief newsletter.

"The demand generated from this partnership between Business Wire and SmartBrief has exceeded expectations," said Chris McNeilly, vice president of software for SmartBrief. "This offering enables PR professionals to get their message directly in front of a highly-engaged and targeted readership while providing our readers a valuable additional content source," he added.

Newsletters available to add to a Business Wire geographic circuit include:

• Advanced Medical Technology Association
• Aerospace Industries Association
• American Academy of Nurse Practitioners
• American Advertising Federation
• American Association of Advertising Agencies
• American Beverage Association
• American Chemistry Council
• The American College of Gastroenterology
• American Hotel & Lodging Association
• American Nurses Association
• American Petroleum Institute
• American Society of Civil Engineers
• The American Society of Travel Agents
• ASCD - Learn. Teach. Lead.
• The Associated General Contractors of America
• Association for Supervision and Curriculum Development
• Biotechnology Industry Organization
• Cable & Telecommunications Association for Marketing
• Cellular Telecommunications & Internet Association
• Consumer Electronics Association
• The Council for Exceptional Children
• The Culinary Institute of America
• eHealth
• The Financial Services Roundtable
• Food and Drug Law Institute
• Food Marketing Institute dailyLead
• Food Marketing Institute Pharmacy dailyLead
• Grocery Manufacturers Association
• Interactive Advertising Bureau
• International Council of Shopping Centers
• International Dairy Foods Association
• National Association of Broadcasters
• National Association of Mutual Insurance Companies
• National Association of Real Estate Investment Trusts
• National Association of Wholesaler-Distributors
• National Association of Women Business Owners
• National Federation of Independent Business
• National Restaurant Association
• The National Retail Federation
• National Roofing Contractors Association
• Nuclear Energy Institute
• Outdoor Power Equipment Institute, Inc.
• POPAI, The Global Association for Marketing at-Retail
• Property Casualty Insurers Association of America
• Shop.org
• SIFMA: Securities Industry and Financial Markets Association
• SIFMA Global: Securities Industry and Financial Markets Association
• SNM Inc. (formerly Society for Nuclear Medicine)
• United States Telecom Association

Measurement Report

Business Wire members will receive measurement reports including the number of impressions and number of clicks by industry executives and decision makers who viewed the press releases via a SmartBrief newsletter.

Price and Availability

Distribution to any of the 49 SmartBrief industry email newsletters is available for ordering immediately. The cost for distribution is $150 per email newsletter. For more information on SmartBrief, contact your local Business Wire office.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

About SmartBrief

SmartBrief publishes more than 100 co-branded, customized email newsletters in partnership with leading trade associations, professional societies and corporations. More than 2.5 million professionals in 20 industries rely on SmartBrief every day to save them time and keep them informed with essential industry news and more.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6037015&lang=en