Amber Alert GPS Launches Child Tracking Device and Gives Inaugural Commitment to Kids Award to the Utah Amber Alert Plan

SALT LAKE CITY--(BUSINESS WIRE)--Amber Alert GPS today launched the Amber Alert GPS 2G, a child tracking device enabling parents to always know where their children are. In conjunction with the launch Amber Alert GPS founder and CEO Russ Thornton presented the inaugural Amber Alert GPS Commitment to Kids Award to the Utah Amber Alert Plan for their efforts to work collaboratively with other state and federal organizations to create a cohesive system and their overall commitment to the safety of children.

“The fear and agony of losing your child, even for a brief amount of time, is an experience we hope to help eliminate for other families. If our efforts result in saving just one child, we will have done our job.”

As part of the presentation, Amber Alert GPS formally introduced its latest product, Amber Alert GPS 2G, a new child safety product aimed at keeping kids safe by allowing parents to know where they are at all times. U.S. Sen. Bob Bennett, R-Utah, demonstrated to the attendees the simplicity and efficiency of the Amber Alert GPS 2G by locating his twin grandsons by texting “WHERE” to the device.

Amber Alert GPS 2G gives parents the ability to limit their children’s boundaries by creating a safe zone, create a “bread crumbing” trail of their route through a series of alerts, an alert that notifies parents when their child reaches their destination, voice monitoring, and even the ability to monitor the speed of a vehicle your child is riding in. Children also have a button they can activate to alert the parent they need help. All of the features are easy to use and all activity can be controlled through a cell phone.

“With more than 800,000 children under the age of 18 missing annually, we recognized the role we could play in helping reduce that number significantly just by educating parents and providing a product with comprehensive, yet easy-to-use features,” said Thornton. “We see Amber Alert GPS as an integral part of the way we can enhance the current systems in place to ensure children are safe and parents have peace of mind.”

Amber Alert GPS 2G was created by Thornton after his 3-year-old son went missing at an amusement park for 45 minutes. The experience inspired him to develop a product that would not only prevent such incidents from happening, but provide a quick resolution in the event a child did go missing.

Continued Thornton, “The fear and agony of losing your child, even for a brief amount of time, is an experience we hope to help eliminate for other families. If our efforts result in saving just one child, we will have done our job.”

The Amber Alert GPS 2G is available for purchase and immediate delivery. For more information or to purchase the Amber Alert GPS 2G, visit: www.amberalertgps.com.

About Amber Alert GPS

Amber Alert GPS was founded in 2007 by Russ Thornton, after his 3-year-old son went missing at an amusement park for 45 minutes. The experience inspired him to develop a product that would not only prevent such incidents from happening, but provide a quick resolution in the event a child did go missing. For more information, visit: www.amberalertgps.com.