August 19, 2009 10:00 AM Eastern Time 

Rachel Rachel Roy Launches Exclusively at Macy’s

NEW YORK--(BUSINESS WIRE)--Rachel Roy’s new diffusion line, Rachel Rachel Roy, has rolled into more than 80 Macy’s stores exclusively just in time for the fall fashion season. The collection – a fresh and edgy take on Ms. Roy’s signature design aesthetic – offers contemporary sportswear, footwear and accessories that embody an uptown meets downtown point of view.

“Rachel Roy has an incredible fashion sensibility and design integrity, and her new Rachel Rachel Roy collection at Macy’s is feminine, individualistic and versatile,” said Nicole Fischelis, Macy’s Fashion Director for Ready To Wear. “This is exactly the type of newness that gets the customer excited about fashion again. I think she will really love this collection.”

Offering designer-infused product at affordable prices, Ms. Roy designed the collection for Rachel Roy’s younger sister, expressing a fresh version of glamour and youthfulness that reflects today's urban sophistication. Elements of downtown cool and uptown chic are blended – pattern mixing, pairing of opposites, and individualism. Bright patterns and unique prints are also seen in the collection. A key group focuses on a graffiti print featured in select apparel, shoes and handbags in stores now. The Rachel Rachel Roy customer can find her whole wardrobe in the collection from chunky sweaters to t-shirts with great details, print leggings, leather bombers and party dresses for all occasions. The line will retail from $59 to $299 for sportswear, $79 to $199 for footwear, $40 to $195 for jewelry and $69 to $109 for handbags.

“I'm always inspired by women I meet – how they dress, how they put outfits together,” said Rachel Roy, founder and artistic director. “The art of fashion and seeing it come to life through personal expression and interpretation is a huge catalyst for me. Accessible fashion has always been a passion of mine and was a priority consideration in creating the Rachel Rachel Roy collection for Macy’s. I chose to design the collection for the younger sister of Rachel Roy.”

Rachel Rachel Roy is available now exclusively in select Macy’s stores and later this month on macys.com.

About Macy’s

Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom.

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