Toshiba Breaks into the 3.5-Inch External HDD Market

IRVINE, Calif.--(BUSINESS WIRE)--Toshiba's Digital Products Division (DPD), a division of Toshiba America Information Systems, Inc., today announced the availability of a new Toshiba 3.5-inch External HDD, marking Toshiba’s first entry into the 3.5-inch external HDD business. The product offers digital consumers and business professionals a stylish and affordable back up device with dual connectivity, robust software features and up to 1TB of capacity from a trusted brand.

“On the heels of successfully building a 2.5-inch external HDD business, we are ready to expand our hard drive expertise into the 3.5-inch HDD market,” said Michael Cassidy, director, accessories and HDD marketing, Toshiba America Information Systems, Inc., Digital Products Division. “We designed the external hard drive to provide consumers an easy-to-use back up option that not only performs above competition, but is also a stylish accessory for their PC.”

The Toshiba 3.5-inch External HDD features dual connectivity with high-speed USB 2.0 and eSATA ports, as well as a robust software application that offers reliable and easy data protection. In addition, the software package allows consumers to not only back up and restore selected files, but also their entire system.

With its sleek glossy finish, Toshiba designed the 3.5-inch External HDD to match its family of consumer laptops, while the slim form factor design and space-saving footprint conserves desk space. The hard drive is priced competitively at $129.99 MSRP¹ for 640GB² and $159.99 MSRP¹ for 1TB². All versions of the hard drive are PC and Mac compatible and are backed by a Toshiba 3-year standard limited warranty.

Features available on the Toshiba 3.5-inch External HDD include:

• Aesthetic Features
  • Slim form factor and foot print to save desk space
  • Sleek high gloss finish
  • Vaporized metallic silver rim
  • LED activity light with white glow effects
• Reliability by Design
  • High quality impact resistant ABS+PC material
  • Internal dampening system for shock protection
  • Power saving mode
  • PC and Mac compatible
  • Toshiba 3-year standard limited warranty
• Capacities
  • 640GB²,1TB²
• Technical Specifications:
  • Dimensions: 6.6-inches (W) x 6.8-inches (L) x 1.34-inches (H)
  • 1 High-speed USB 2.0 connectivity
  • 1 eSATA connectivity
  • 5400 RPM SATA Drive
  • Includes easy-to-use Backup Software
  • UL approved, USBIF compliant
  • FCC compliant and RoHS compatible
• Contents
  • 3.5-inch Desktop External Hard Drive
  • USB cable 4 ft & AC adapter
  • Hard drive cradle stand
  • Backup software (preloaded on drive)
  • Quick Start Guide & Warranty Card

AVAILABILITY: Available now through select Toshiba Preferred Partner Program resellers, retailers, e-tailers and toshibadirect.com.

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About Toshiba America Information Systems Inc. (TAIS)

Headquartered in Irvine, Calif., TAIS is comprised of four business units: Digital Products Division, Imaging Systems Division, Storage Device Division, and Telecommunication Systems Division. Together, these divisions provide mobile products and solutions, including industry leading portable computers; projectors; imaging products for the security, medical and manufacturing markets; storage products for automotive, computer and consumer electronics applications; and telephony equipment and associated applications.

TAIS provides sales, marketing and services for its wide range of information products in the United States and Latin America. TAIS is an independent operating company owned by Toshiba America, Inc., a subsidiary of Toshiba Corporation. Toshiba Corporation is a world leader and innovator in high technology, a diversified manufacturer and marketer of advanced electronic and electrical products. These products span from information & communications systems; digital consumer products; electronic devices and components; as well as power systems including nuclear energy; industrial and social infrastructure systems; and home appliances. Toshiba was founded in 1875, and today operates a global network of more than 730 companies, with 199,000 employees worldwide and annual sales surpassing US$67 billion. For more information on Toshiba visit laptops.toshiba.com.

© 2009 Toshiba America Information Systems, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice.

¹ Price. Reseller prices may vary. MSRP means “Manufactures Suggested Retail Price.”

² Hard Disk Drive Capacity. Hard drive capacity may vary. 1 Gigabyte (GB) means 109 = 1,000,000,000 bytes and 1 Terabyte (TB) means 10¹² = 1,000,000,000,000 bytes using powers of 10.

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