Alienware Invades Retail with Unique Gaming Experience in the New York Area

MIAMI--(BUSINESS WIRE)--Alienware is invading the New York area with an all-day launch party to celebrate the opening of the first Alienware Experience. This new store-within-a-store is located just outside New York at the Micro Center North Jersey location in Paterson. Known for excellent customer service, Micro Center is focused on the needs of dedicated computer users. The Alienware Invasion begins at 11:30 a.m. EDT on Saturday, July 25.

“We’ve designed this event to give our gaming fans an outstanding experience worthy of the Alienware name.”

As Dell's premier gaming brand, Alienware is bringing a new level of excitement to the retail marketplace with The Alienware Experience. Hardcore gamers and tech-savvy computer enthusiasts now have the opportunity to experience Alienware first hand.

The Alienware Invasion will include the Alienware Gaming Area which will kick off on Saturday, July 25^th, with a LAN event at noon EDT. Gamers of all types will square off against each other or against the PMS Clan playing Quake 4™. Those not looking for player vs. player matches can test drive the latest games available on Alienware systems like Bionic Commando™, Sims 3™ and Ghostbusters™.

Several award-winning products will be showcased including the recently introduced Alienware M17x, the world's most powerful 17-inch gaming laptop, the M17 and Area-51 m15x laptops and the Area-51 X58 desktop. The Micro Center store is at 263 McLean Blvd, Paterson, N.J. Click here for a map to the store.

The first 500 guests to arrive will receive exclusive Alienware t-shirts, draw string bags and 2GB USB thumb drives. Attendees who decide to prove their gaming prowess at the LAN event will also have the chance to win additional prizes such as PC games, speakers, keyboards, mice and headphones until 6 p.m. EDT.

Quotes

“Having an expanded retail presence to showcase Alienware’s design, performance and power is extremely important to us and our fans,” said Michael Tatelman, vice president of sales and marketing for Dell’s global consumer business. “We’ve designed this event to give our gaming fans an outstanding experience worthy of the Alienware name.”

“Micro Center is excited to provide our customers with an expanded assortment of Alienware’s high-performance gaming desktop and notebook PCs,” said Kevin L. Jones, Micro Center vice president, merchandising. “Alienware’s reputation for supplying the most powerful PC gaming systems is a perfect match with Micro Center’s reputation for providing the most satisfying PC shopping environment. Customers can finally test drive award-winning Alienware PCs, purchase the Alienware desktop or notebook of their choice, and be gaming at home the same day.”

Links

Alienware Peripherals

Alienware.com

Alienware’s Facebook page

Follow Alienware on Twitter

Alienware’s MySpace page

Dell’s Flickr page

About Dell

People worldwide can buy Dell (NASDAQ: DELL) online, by phone and through more than 30,000 stores.

About Alienware

Alienware, Dell’s premier high-performance PC gaming brand, offers unique and award-winning computers that incorporate innovative engineering and are designed with state-of-the-art components. Credited as being one of the first PC gaming hardware manufacturers, Alienware remains committed towards creating industry-leading trends in the high-performance gaming arena and Alienware Area-51^TM system was ranked in PC World’s “The 25 Greatest PCs of All Time” in 2006. Alienware manufactures a diverse selection of customizable high-performance desktop and notebook systems that attract a broad range of customers who demand world class performance and design. For more information, please visit www.alienware.com or call 1-800-ALIENWARE (254-3692).

About Micro Center

Micro Center operates twenty-one large stores in major markets nationwide. Founded in 1979 in Columbus, Micro Center is a destination retailer designed to satisfy the dedicated computer user. Uniquely focused on computers and computer-related products, Micro Center offers more computer and computer-related SKUs (more than 30,000 in stock) than any other retailer.

With more square footage devoted exclusively to computers and computer-related items than any other retailer, Micro Center has more upscale atmospherics than big box consumer electronics stores, and selection, service and sales staff expertise modeled after Nordstrom and other service-oriented retailers. Stores also feature large Gaming departments with Nintendo Wii, Sony PS3, Microsoft XBOX 360 and PC Gaming displays on HDTVs, plus more than 2,000 games and nearly 350 different accessories per store.

Readers of the leading U.S. consumer magazine have consistently rated Micro Center among the best stores at which to buy a PC since the publication began surveying satisfaction with computer stores in 2003. Consumers can also purchase online at www.microcenter.com.

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