Harvard Business Review Special Issue, “Managing in the New World,” Examines Transformed Business Landscape

BOSTON--(BUSINESS WIRE)--As the global economy shows signs of recovery, a special issue of Harvard Business Review (www.hbr.org) explores how the economic crisis has fundamentally altered the business landscape and what the implications are for business leaders, organizations, and public policy.

“How Gen Y and Boomers Will Reshape Your Agenda”

The special July-August issue, “Managing in the New World,” includes more than 30 business and economic experts on how the recession and financial crisis has reshaped global competitiveness, strategy, consumer behavior, regulation, leadership, and risk management.

Harvard Business Review editor-in-chief Adi Ignatius writes: “There’s a widespread sense that there will be no going home again—that the landscape of business has forever been altered.”

The full issue is online at www.hbr.org, along with web exclusives, including a special blog series throughout July and August based on the article “The Ten Trends You Have to Watch,” as well as video interviews with contributors Niall Ferguson, Cory Doctorow, and Dan Ariely.

Issue highlights:

In “The Descent of Finance,” economic historian Niall Ferguson predicts that while the U.S. financial system will be a shadow of its former self, America will emerge from the recession stronger than ever.

In “How Gen Y and Boomers Will Reshape Your Agenda,” economist Sylvia Ann Hewlett and her coauthors unveil new research showing that the bookend generations will exert enormous influence on the workforce agenda and reshape the rewards mix.

In “Understanding the Postrecession Consumer,” forecasters Paul Flatters and Michael Willmott say that even as the economy recovers, chastened consumers will continue to be thrifty and mercurial in their consumption patterns.

Behavioral economist Dan Ariely declares “The End of Rational Economics” and says that companies that invest in behavioral experimentation can radically improve decision-making and reduce risk. In exclusive video for HBR.org, Ariely demonstrates irrational decision-making at the supermarket.

In “Restoring American Competitiveness,” Professors Gary P. Pisano and Willy C. Shih warn that unless the U.S. rebuilds its “industrial commons” through investments in R&D and new management practices, the country will fail to return to sustained growth.

Additional contributors include: Robert Reich on government intervention, Peter Bernstein on the moral hazard economy, Ronald Heifetz on leadership in a permanent crisis, and more.

Harvard Business Review (www.hbr.org) is the leading magazine of management thought and practice. Through its combined global and licensed editions, the magazine reaches some half-million readers around the world. In 2004 and 2006, the magazine was a finalist for the National Magazine Award for General Excellence. Harvard Business Review is published by Harvard Business Publishing (www.harvardbusiness.org), an affiliate of Harvard Business School.