Business Wire Partners with ITDatabase, Offering Clients Access to a Comprehensive Media Contacts Database for the Technology Industry

SAN FRANCISCO--(BUSINESS WIRE)--Today, Business Wire (www.businesswire.com), a Berkshire Hathaway Company, and ITDatabase (www.itdatabase.com), a tech media research company, announced a partnership to provide Business Wire members with a 24-hour free trial offer as well as discounted subscriptions to ITDatabase products and services.

Business Wire members who wish to learn more about these offers can activate a free trial of ITDatabase by visiting: http://www.itdatabase.com/bwpartnership/.

ITDatabase is the first media research tool designed specifically for public relations and marketing professionals in the tech industry. In addition to indexing content and contact info for tech authors (including contact info) at mainstream tech trades and daily / weekly publications – ITDatabase closely tracks more tech bloggers than any other research tool. Additionally, ITDatabase tracks journalists that cover tech in specific vertical industries, including (but not limited to): healthcare, retail, manufacturing, financial services, e-government and green tech / clean tech.

"For years, marketing and PR people have spent a huge amount of time digging around the Internet to find what's being said about tech companies and categories, and who is saying it," said Tony Barbagallo, VP of Marketing at WildPackets (www.wildpackets.com), a Walnut Creek, CA- based application performance vendor and Business Wire customer. "ITDatabase makes it easier to discover relevant tech authors and track what they are saying."

Business Wire members can take advantage of a 50% discount off the regular annual subscription cost of ITDatabase (http://www.itdatabase.com/bwpartnership/). Business Wire members will also have the exclusive opportunity to buy ITDatabase on a three month subscription basis if that better fits their needs and budget. Additionally, Business Wire members may take a 24-hour free trial of ITDatabase in order to evaluate the scope and functionality of the ITDatabase service.

"The tech industry has always been fast-moving, but over the last five years the turnover rate at tech publications and the explosion of so many new tech bloggers has made it extremely time-consuming to keep track of who is writing about which tech themes, with what frequency," said Laura Sturaitis, Senior Vice President, Media Services & Product Strategy for Business Wire. "We see ITDatabase saving a lot of time for professional communicators responsible for targeting tech industry reporters and bloggers for their marketing and PR research efforts, and we're extremely pleased to be able to offer such favorable pricing and discounts to Business Wire members to accomplish their communication goals.”

“It was important to us to partner with the press release distribution service that had the strongest roots with tech authors,” said Travis Van, Founder at ITDatabase. “There has been a lot of chatter over the last few years from upstart online press release services, but both our analysis and our customers’ feedback was very conclusive that tech news announcements transmitted via Business Wire continue to get the most traction. Now Business Wire customers have the added benefit of special access to the best possible tech media research tool.”

More Information about ITDatabase:

Features and Benefits of ITDatabase

ITDatabase Video Resources

About ITDatabase

ITDatabase is the leading research platform for tech industry marketing and PR. We believe that tech organizations make much better marketing, PR & sales decisions when they have access to the complete media landscape. That’s why we track more tech industry authors, publications, blogs, podcasts and video content than any other research tool – to put the best possible tech research data at your fingertips. ITDatabase also provides advanced "media relationship management" features for tracking outreach efforts and managing publicity campaigns from start-to-finish. Founded in 2007, ITDatabase is privately funded and based in San Francisco.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.