June 22, 2009 07:00 AM Eastern Time 

Green Mountain Coffee Brand Offers New Vending Solution for Single-Cup Brewing

WATERBURY, Vt.--(BUSINESS WIRE)--Single-cup brewing technology is changing the way people brew and enjoy their coffee. Now coffee lovers can get a great cup of coffee in an unexpected place: a vending machine. The Specialty Coffee Business Unit of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), is offering a new full-line vending machine designed for single-cup brewing in high-traffic commercial and manufacturing environments.

The Green Mountain Coffee^® branded vending machine dispenses K-Cup^® portion packs and is used in conjunction with a Keurig^® Single-Cup Brewer. The unit is designed for large venues that sell coffee and other beverages to employees or visitors. The new machine allows vending operators to meet the demand for high-quality coffee with an economical, low maintenance, easy-to-use, sanitary solution. Tully’s Coffee^® and Caribou Coffee^® branded machines will be available later this summer.

“This innovative system will make people think about coffee from a vending machine in a whole new way,” says T.J. Whalen, Vice President of Marketing for GMCR’s Specialty Coffee Business Unit. “With its value proposition of quality, variety and convenience, this unit brings a coffeehouse experience to vending locations.”

The Green Mountain Coffee vending unit holds more than 1,000 K-Cup portion packs. Operators can choose to offer up to 12 product selections from more than 60 coffees, teas, and hot cocoa in K-Cups from GMCR’s family of brands, including Green Mountain Coffee^®, Tully’s Coffee^®, Newman’s Own^® Organics Coffee, Caribou Coffee^®, Celestial Seasonings^® Teas, and Café Escapes™. The machines are paired with Keurig’s proprietary brewing system, which delivers the proper amount, temperature and pressure of water to ensure a perfect cup of coffee, tea or hot cocoa, in under one minute.

Scott Meskin, Owner and Partner of Black Tie Services, tested the new vending unit in Baltimore, MD. “It’s the new buzz,” he says. “I finally have a coffee vending machine that competes with any gourmet coffee shop. And it’s so easy! There’s no mess to clean, no cups jamming – just happy customers.”

The Green Mountain Coffee branded vending units are now available to order. For additional information, please call 800-432-4627.

About Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR)

As a leader in the specialty coffee industry, Green Mountain Coffee Roasters, Inc. is recognized for its award-winning coffees, innovative brewing technology, and socially responsible business practices. GMCR’s operations are managed through two business units. The Specialty Coffee business unit produces coffee, tea and hot cocoa from its family of brands, including Tully’s Coffee^®, Green Mountain Coffee^® and Newman’s Own^® Organics coffee. The Keurig business unit is a pioneer and leading manufacturer of gourmet single-cup brewing systems. K-Cup^® portion packs for Keurig^® Single-Cup Brewers are produced by a variety of licensed roasters, including Green Mountain Coffee and Tully’s Coffee. GMCR supports local and global communities by offsetting 100% of its direct greenhouse gas emissions, investing in Fair Trade Certified™ coffee, and donating at least five percent of its pre-tax profits to social and environmental projects. Visit www.GreenMountainCoffee.com and www.Keurig.com for more information.

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