Medicom Toy Corporation and Cayto Inc. are Launching to Sell BE@RBRICK Application for iPhone / iPod Touch

TOKYO--(BUSINESS WIRE)--Medicom Toy Corporation (Shibuya-Ku, Tokyo-To / President : Tatsuhiko Akashi) and Cayto Inc. (Minato-Ku, Tokyo-To / President : Takashi Goto) started to sell the first application of BE@RBRIC "W@TCH" for iPhone / iPod touch.

(BE@RBRICK Apps special site for iPhone / iPod touch : http://bearbrick.cayto.co.jp/english.html)

Not only as cute toy or figure, BE@RBRICK is but also worldwide collector’s item with unique and various designs. Such enjoyably collectable popular BE@RBRICK became Touching! Moving! Running! applications for iPhone /iPod touch.

The first application of BE@RBRICK for iPhone / iPod touch "W@TCH", released on June 8, 2009, offers you about twenty five designs from the initial model to the latest one.

This new BE@RBRICK brings lots of fun in your hand only with iPhone / iPod touch including clock and weather forecast functions.

Purchase is available by downloading at App Store in iPhone/ipod touch and iTunes.

Price is $ 0.99 per design, and fifty designs each in two times; as total about 100 designs are to be released within June 2009.

< About BE@RBRICK’s application "W@TCH" for iPhone / iPod touch >

(BE@RBRICK Apps special site for iPhone / iPod touch : http://bearbrick.cayto.co.jp/english.html)

*Youtube:http://www.youtube.com/watch?v=5dGPH8kjQF8

--Application name : W@TCH

--Content : Launching BE@BRICK as iPhone / iPod applications with hundred types from the initial to the latest models.

--Functions :

• Touching! BE@RBRICK
• Moving! BE@RBRICK
• Running! BE@RBRICK
• Clock/Weather forecast

--Price : $ 0.99/1App

--Selling method : Download at "App Store" in iTunes, iPhone and ipod touch (*1)

--Selling schedule :

Four times with twenty five designs each. About 100 designs are to be released within June 2009.

< The first release is fifty designs; W@TCH 001 ? W@TCH 050 >

Medicom Toy Corporation and Cayto Inc. is expecting that W@TCH attracts everybody’s attention as new collector’s item of BE@RBRICK.

(*1) App Store

Apple Inc.’s online store in "iTunes Store" for downloading service of applications for iPhone / iPod touch. In addition to music data for iPod, purchase of videos and games are also available at "iTunes Store".

iPod is the trademark of Apple Inc..

<Company Profile>

--Name : Medicom Toy Corporation

--President : Tatsuhiko Akaishi

--Established : 1996

--Address : 3-22-5 Uehara, Shibuya-Ku, Tokyo-To

--TEL : +81-3-3460-3933

--FAX : +81-3-3460-6933

--URL : http://www.medicomtoy.co.jp/

--Type of Business : Planning, manufacturing, sales of toys

<Company Profile>

--Name : Cayto inc.

--President : Takashi Goto

--Established : April 1, 2008

--Address : #104 1-3-12 Nishiazabu, Minato-Ku, Tokyo-To

--Phone : +81-3-5875-1715

--FAX : +81-3-5875-1716

--URL http://www.cayto.jp/

--Type of Business : Planning, development, sales of applications for iPhone / iPod touch

Copyright 2009 BE@RBRICK TM & c 2001-2009 MEDICOM TOY CORPORATION. All rights reserved. + cayto inc. All Rights Reserved

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5988826&lang=en