REPLACING MULTIMEDIA FOX Mobile Entertainment Launches “Family Guy” Application for Apple’s iPhone

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--A photo has been replaced in this release.

“We are excited to work with Apple to give Family Guy fans another great way to interact with this hilarious show and its characters”

The release reads:

FOX MOBILE ENTERTAINMENT LAUNCHES “FAMILY GUY” APPLICATION FOR APPLE’S IPHONE

First Commercial Application Produced by Fox Mobile Entertainment Enables Fans to Mix Videos, Enjoy Themed Show Clips and Special Features Built around the Show’s Characters

FOX Mobile Entertainment (FME) today announced the launch of the Freakin’ Sweet Family Guy iPhone® application, which gives fans of the popular FOX show the chance to view up to 20 show clips and create custom video mixes. The application also includes special features, such as “Stewie Pin-up” and “Peter Toss,” which allow fans to have some fun with the show’s popular cast of characters. The application utilizes Apple’s 3.0 OS for the iPhone and enables fans to instantly purchase full episodes of Family Guy through an embedded link to iTunes.

The Freakin’ Sweet Family Guy iPhone® application offers access to 20 video clips at any given time that allow fans to enjoy a wide variety of classic moments from past Family Guy episodes. The application also features a video mixer, which enables users to create their own custom Family Guy video montages. Users can share their original montages with friends and other fans via email or online at www.familyguy.com, and can also post them to personal pages on various social networks.

“We are excited to work with Apple to give Family Guy fans another great way to interact with this hilarious show and its characters,” said Andrew Stalbow, senior vice president of Fox Mobile Entertainment. “With the addition of this application, there’s no doubt that the iPhone just got a lot funnier, and we are proud to make 'Family Guy' our first, self-published, commercial app for the iPhone.”

Prominent features of the new “Family Guy” iPhone application include:

Video Channels

Four different video channels -- Best of Stewie, Brian’s World, Peter’s Life Lessons, and World According to Chris – each offering five classic Family Guy clips from previous seasons.

Video Mixer

Users can build their own short video mixes by dragging individual clips and favorite quotes from the show into a timeline in the Mixer. Mixes can be shared with other users of the application or with online viewers at www.fox.com/familyguy/iphone.

Fox Mobile teamed with Rhythm NewMedia, a leader in developing and monetizing ad-supported mobile video applications, to create and serve the Family Guy app to iPhone and iPod touch users.

The Freakin’ Sweet Family Guy iPhone® application is now available for purchase through the iTunes App Store for $1.99. The app is further supported by limited, interactive, pre-roll video advertising.

For more information and a complete list of application features, visit www.fox.com/familyguy/iphone or www.itunes.com/familyguy.

About Fox Mobile Entertainment

Fox Mobile Entertainment (FME) is the exclusive mobile licensor of all Fox mobile content. In addition to distributing mobile video and managing mobile video channels, FME focuses on the exploitation of all Fox Entertainment Group intellectual property across the full mobile platform. FME enables business partners to create and capitalize on more mobile advertising opportunities and licenses more of the most popular content available than anyone else in the industry. Popular titles licensed through FME include television programs such as “24,” “The Simpsons,” and “Family Guy,” as well as major motion pictures such as “Night at the Museum 2” and “Ice Age 3.”

About Family Guy

Family Guy, created by Seth MacFarlane, is an animated television sitcom that airs on the Fox television network and syndicated stations. The show centers on the dysfunctional blue-collar Griffin family, headed by Peter Griffin, his wife Lois and their children, teenagers Meg and Chris, and infant Stewie. In its seventh broadcast season, Family Guy has also sold millions in DVD copies and has spawned a host of assorted licensed products.

About Rhythm NewMedia

Rhythm NewMedia is the leader in mobile video applications, working with top media partners to create, serve and monetize their popular TV shows. Rhythm has already worked with 60+ media companies and 50+ top name brand advertisers. Rhythm's services include ad sales, ad serving, custom Smartphone application development, mobile site design, and mobile media hosting & serving. Investors include The Carlyle Group, Lightspeed Venture Partners, Morgenthaler Ventures and Rembrandt Venture Partners. For more information, visit www.RhythmNewMedia.com.

Note to Editors:

To request assets, please contact Dana M. Harris at dana.harris@fox.com.

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