June 17, 2009 08:30 AM Eastern Time 

Ringleader Digital and Useful Networks Collaborate to Offer Location-Based Mobile Advertising

NEW YORK--(BUSINESS WIRE)--Ringleader Digital, a technology provider for targeted, trackable advertising campaigns, today announced a collaboration with Useful Networks™ to co-develop a solution to offer wireless location services to customers. The relationship will enable Ringleader to provide geo-targeting and location-based multicarrier targeting capabilities via Useful Networks’ PlaceWhere™ Platform which reduces costs, time to market and complexity in launching location-aware products. Their platform serves as a secure location clearinghouse for applications and application providers who want access to carrier-agnostic location based services. In addition, PlaceWhere provides a simple suite of APIs to access mapping and geo-services which complement the core location services.

“The Useful Networks alliance will allow us to offer location-based services for our customers to directly connect with consumers in a non-invasive manner. We welcome the opportunity to embark on this program with Useful Networks, which has a significant presence in the mobile advertising world.”

“We are constantly exploring new opportunities to provide premier services for our customers,” said Bob Walczak, CEO of Ringleader Digital. “The Useful Networks alliance will allow us to offer location-based services for our customers to directly connect with consumers in a non-invasive manner. We welcome the opportunity to embark on this program with Useful Networks, which has a significant presence in the mobile advertising world.”

A major obstacle the mobile advertising industry has experienced over the last several years has been the ability to provide relevant advertising to consumers. Useful Networks’ PlaceWhere location clearinghouse dramatically increases advertising relevancy by adding location context to a variety of mobile marketing campaigns while enforcing the principles of informed consent and user control to ensure the consumer is in control of how and when their location information is accessed. The entire process is managed by Useful Networks per the CTIA’s best practices, carrier guidelines and consumer regulations.

Ringleader exclusively licenses its RLD platform and solutions to publishers, ad networks, agencies, brands and analytics companies as either a bundled solution or on an à-la-carte basis. The platform is an established technology of scalable, licensable solutions that allows customers to identify, track and target mobile and new media users in real time. Every component of the RLD platform works with existing systems used for ad serving. As a result, mobile and new media users can do everything that is being done in the online world, without costly software investments or interoperability issues.

“The opportunity for advertisers to target consumers on a more personal level via geo-targeting capabilities provides them with the ability to offer more effective advertising,” said Brian Levin, CEO of Useful Networks. “By collaborating with Ringleader Digital, we are effectively combining our technologies and services efforts to provide our customers with the capabilities to implement mobile campaigns not only quickly, but effectively.”

About Ringleader Digital

Since it was founded in 2005, Ringleader Digital has focused on being the world’s premier ad serving solution provider, delivering the online equivalent of ad serving technology and functionality to the mobile and new media markets. Today, Ringleader Digital provides technology to leverage rich user data for targeted, trackable advertising and real-time visibility into online campaign performance. Ringleader has developed the RLD platform which consists of scalable, licensable solutions that allow publishers, agencies and analytics companies to identify, track and target mobile and new media users – in real time. Every component works together and integrates with the ad serving systems already in use providing RLD Platform users with the ability to utilize everything that can be done in the online world in mobile and new media. Ringleader exclusively licenses the RLD platform and its solutions to customers as either a bundled solution or on an à-la-carte basis. Ringleader is based in New York City. For more information please visit www.ringleaderdigital.com.

About Useful Networks

Useful Networks is a Denver-based company that delivers innovative mobile location technology products to end users via the Internet and mobile carriers. Founded in July 2006, Useful Networks powers cross-carrier location aggregation for both carriers and content providers. Their PlaceWhere platform helps reduce costs, time to market and complexity in launching location aware products. Useful Networks is a privately held subsidiary of Liberty Media. Liberty Media Corporation owns interests in a broad range of electronic retailing, media, communications and entertainment businesses. Useful networks and PlaceWhere are trademarks of Useful Networks, Inc. For more information, please see http://www.useful-networks.com.

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