ATLANTA--(Purewire, Inc., a SaaS-based secure Web gateway vendor that protects business and social interactions on the Web, today announced the launch of TweetGrade™ (www.tweetgrade.com), the authority in online user reputation on Twitter®. TweetGrade provides a quantitative assessment of a user’s reach and influence in the Twitter community, and it helps people understand a user’s online reputation, legitimacy and safety.)--
“There is a lot of noise on the Web, especially on Twitter lately with the buzz around Oprah, CNN and Ashton Kutcher. That makes it hard to wade through everything and understand who you’re interacting with online”
As the popularity of Twitter continues to skyrocket, criminals are taking note as well. Most recently, a "Best Video" scam attacked Twitter users, posting an update (or tweet) on compromised accounts that directed followers to a video prompting the purchase of rogue anti-virus software. Attacks such as this make it imperative to know the reputation of those people with whom you interact online. TweetGrade assures this trust by providing evidence of Twitter account legitimacy, protecting users from malicious or illegitimate accounts that attempt to send spam or spread malware.
The Purewire research team evaluated the use of Twitter to demonstrate the power of the TweetGrade service, and based on a seven-million user sample has found data that point to two overall realities:
First, many Twitter users abandon their accounts shortly after creating them, and a significant percentage show no signs of account activity.
Second, Twitter is used more as a mass medium for receiving information, rather than as a way to interact with others. Proof is shown by evaluating the followers and friends of Twitter users:
“There is a lot of noise on the Web, especially on Twitter lately with the buzz around Oprah, CNN and Ashton Kutcher. That makes it hard to wade through everything and understand who you’re interacting with online,” said Dr. Steve Webb, research scientist at Purewire, Inc. “Purewire is all about deciphering Web activity so that users know what and who they can trust, and TweetGrade is the first service that takes a comprehensive look at a Twitter account’s true legitimacy. Through our experience with PurewireTrust.org and our patent-pending Purewire Trust technology, we are able to offer Twitter users the transparency needed to identify and sort out the associated security threats.”
How TweetGrade Works
TweetGrade evaluates Twitter users based on their interactions on Twitter. The analysis is centered on a variety of inputs such as frequency and content of tweets, number of followers, number of those following and activity level. Users receive a simple letter grade that ranges from an 'A+' to an 'F' to verify their reputation on Twitter and are able to share their TweetGrade with the Twitter community with a simple push of a button.
Purewire is in the process of integrating TweetGrade reputations into a user’s Purewire Trust reputation. PurewireTrust.org launched in March at DEMO 2009, where the company received a DEMOgod award for its innovation. Purewire Trust builds reputations that protect individuals in user-to-user relationships for communication (such as social networks like Facebook and LinkedIn), collaboration (such as applications like Twitter) and commerce (such as classified sites, Craigslist and eBay).
Purewire is offering access to PurewireTrust.org and TweetGrade.com free of charge as a contribution to the technology community in support of the company’s mission to improve the online experience for both consumers and enterprises. As PurewireTrust.org becomes more widely used, Purewire can incorporate this security reputation into its Purewire Web Security Service, to better identify and block Web security threats.
About Purewire, Inc.
Headquartered in Atlanta, Purewire secures business and social interactions on the Web. Founded by veteran security industry entrepreneurs, the company offers Web security-as-a-service to increase ROI and lower the total cost of security for businesses. Purewire is the only vendor that addresses the complete Web security threat landscape, providing unique algorithms and scalable services to protect users from malicious people, places and things on the Web™. For additional information, please visit www.purewire.com.