June 04, 2009 08:08 AM Eastern Time 

Business Wire Releases Now Available to U.S. Wireless Audience via the Award-Winning AP Mobile Multimedia Service

NEW YORK--(BUSINESS WIRE)--Business Wire today announced the availability of its releases on AP Mobile, the popular news application that generates tens of millions of monthly page views by iPhone, BlackBerry and other smartphone users anxious for up-to-the-minute information, anytime and anywhere.

Business Wire has integrated AP Mobile availability in all its wire distribution circuits, providing yet another dimension to Business Wire's multi-tiered delivery platform, already the most comprehensive in the industry.

Launched in May 2008, AP Mobile is a leader in mobile news. The award-winning multimedia service is anchored by world and national news, as well as photos and video, from The Associated Press. Featured content includes local news from more than 1,000 member news providers in the nation's top 100 markets through the AP Digital Cooperative. Through this deal, Business Wire's multimedia assets will also be available via the AP Mobile platform in the U.S.

"AP Mobile illustrates Business Wire's commitment to continuously expand its network by adopting the best technology applications," said Cathy Baron Tamraz, president and CEO, in making the announcement. "And while some of our competitors have elected to charge a premium for this service, Business Wire remains focused on its core value proposition, determined to provide its members with the best value for money."

AP Mobile can be accessed from any Web-enabled phone via a Web browser at apnews.com. AP Mobile can also be accessed through customized applications for the iPhone and iPod Touch, BlackBerry smartphones and Nokia platforms.

Users are able to select content from 12 channels, ranging from arts & entertainment to technology. The network features mobile-specific functionalities such as search, viral sharing, content ratings and text alerts, in addition to customizable location settings, and homepage categories.

AP Mobile has quickly emerged as a favorite among wireless users, with monthly visitation reaching 38 million page views. Among its many accolades, AP Mobile was recognized as "Best in News" for iPhone apps by The New York Times, and was ranked among the "Top 10 iPhone Apps in 2008," by TIME magazine.

About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.

Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.

Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.

About AP Mobile

AP Mobile is an award-winning multimedia news portal developed by The Associated Press that provides anytime access to international, national and local news. In addition to AP’s own worldwide coverage of breaking news, sports, entertainment, politics and business, more than 1,000 AP members and third-party sources provide content for AP Mobile. www.apnews.com

About The Associated Press

The Associated Press is the essential global news network, delivering fast, unbiased news from every corner of the world to all media platforms and formats. Founded in 1846, AP today is the largest and most trusted source of independent news and information. On any given day, more than half the world's population sees news from AP. www.ap.org

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5972603&lang=en