Adobe and NVIDIA Announce GPU Acceleration for Flash Player

TAIPEI, Taiwan--(BUSINESS WIRE)--NVIDIA (Nasdaq:NVDA), the inventor of the GPU, and Adobe Systems Incorporated (Nasdaq:ADBE) announced that they are collaborating as part of the Open Screen Project to optimize and enable Adobe® Flash® Player, a key component of the Adobe Flash Platform, to leverage GPU video and graphics acceleration on a wide range of mobile Internet devices, including netbooks, tablets, mobile phones and other on-the-go media devices.

“Consumers don’t have to sacrifice streaming video performance on small inexpensive platforms such as netbooks. A Tegra-based platform enables the rich, smooth playback they expect from a desktop PC.”

Adobe Flash Player will be accelerated across the range of NVIDIA processors, including NVIDIA Tegra™, enabling users to enjoy uncompromised Web browsing, full H.264 video playback and rich, consistent Flash technology based content any time, any place and on any platform.

NVIDIA is also participating in the Open Screen Project, a broad initiative of 25 industry leaders to deliver a consistent runtime environment across devices. Led by Adobe, the Open Screen Project is dedicated to enable Web content and standalone applications across desktops, netbooks, mobile devices, televisions and other consumer electronics that take advantage of Adobe Flash Platform capabilities. For more information, visit www.openscreenproject.org.

“NVIDIA and Adobe share precisely the same vision – visually compelling applications running on every device,” said Michael Rayfield, general manager, Handheld Business at NVIDIA. “Consumers don’t have to sacrifice streaming video performance on small inexpensive platforms such as netbooks. A Tegra-based platform enables the rich, smooth playback they expect from a desktop PC.”

“NVIDIA’s unique expertise makes it an ideal partner for Adobe to integrate cutting-edge graphics and video acceleration into the Adobe Flash Platform, benefiting all types of devices,” said David Wadhwani, general manager and vice president, Platform Business Unit at Adobe. “Flash Player will leverage the power of the GPU to provide a rich, desktop-compatible Web experience on a wide range of devices.”

About Flash Platform

The Adobe Flash Platform is a complete system of integrated tools, frameworks, clients and servers for the development of web applications, content and video that runs consistently across operating systems and devices. Adobe Flash Player content reaches over 98 percent of Internet-enabled desktops, and Adobe Flash technology is the No. 1 platform for video on the Web. In addition, the mobile runtime has shipped and delivered Flash based content on close to 40 percent of all new mobile phones and devices in 2008. For more information about the Adobe Flash Platform visit www.adobe.com/flashplatform.

About Adobe Systems Incorporated

Adobe revolutionizes how the world engages with ideas and information - anytime, anywhere and through any medium. For more information, visit www.adobe.com.

About NVIDIA

NVIDIA Corporation (Nasdaq:NVDA) is the world leader in visual computing technologies and the inventor of the GPU, a high-performance processor which generates breathtaking, interactive graphics on workstations, personal computers, game consoles and mobile devices. NVIDIA serves the entertainment and consumer market with its GeForce graphics products, the professional design and visualization market with its Quadro^® graphics products and the high-performance computing market with its Tesla^™ computing solutions products. NVIDIA is headquartered in Santa Clara, Calif. and has offices throughout Asia, Europe and the Americas. For more information, visit www.nvidia.com.

© 2009 NVIDIA Corporation. All rights reserved. NVIDIA, the NVIDIA logo, Tegra, GeForce, Quadro, and Tesla are trademarks or registered trademarks of NVIDIA Corporation in the U.S. and other countries. Other company and product names may be trademarks of the respective companies with which they are associated. Features, pricing, availability, and specifications are subject to change without notice. © 2009 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe logo, Flash, and Flash Player are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries.

Certain statements in this press release including, but not limited to, statements as to: the benefits, features, impact, and capabilities of NVIDIA processors, including the NVIDIA Tegra processor, are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Important factors that could cause actual results to differ materially include: development of more efficient or faster technology; design, manufacturing or software defects; the impact of technological development and competition; changes in consumer preferences and demands; customer adoption of different standards or our competitor's products; changes in industry standards and interfaces; unexpected loss of performance of our products or technologies when integrated into systems as well as other factors detailed from time to time in the reports NVIDIA files with the Securities and Exchange Commission including its Form 10-Q for the fiscal period ended April 26, 2009. Copies of reports filed with the SEC are posted on our website and are available from NVIDIA without charge. These forward-looking statements are not guarantees of future performance and speak only as of the date hereof, and, except as required by law, NVIDIA disclaims any obligation to update these forward-looking statements to reflect future events or circumstances.

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