NEW YORK--()--Business Wire’s free award-winning webinar series adds fresh content to its line-up in June, as we introduce CSI: Case Study Insider, A Look Behind the Scenes of Successful Press Releases.
“The goal is to leverage every press release for maximum results.”
The webinar joins the roster of presentations on press release tips and how-tos. June’s schedule starts with a primer on adding photos, graphics and multimedia to your press releases, moves on to press release optimization through search engine optimization techniques (SEO), and finishes with case studies made possible by Business Wire clients.
“We continue educating our communities about what makes press releases perform best,” says Monika Maeckle, Vice President of New Media for Business Wire. “The goal is to leverage every press release for maximum results.”
The free webinars, attended by thousands of professional communicators since the series inception last year, are archived at Business Wire’s website.
Business Wire’s upcoming webinar schedule follows:
Wednesday, June 3, 2009
Your Text Needs a Partner: Using Multimedia to Drive Press Release Results
10 AM Pacific / Noon Central / 1 PM Eastern
Learn to use multimedia for increased visibility & viability of your press releases and review success stories from your peers. We'll look at what makes - and breaks - a photo, video and caption.
Hosts: Jennifer Saragosa, Account Manager, Business Wire - Boston
Malcolm Atherton, Account Executive, Business Wire - Phoenix
To register: https://www1.gotomeeting.com/register/334840561
Thursday, June 18, 2009
CSI: Case Study Insider, Behind the Scenes of Successful Press Releases
10 AM Pacific / Noon Central / 1 PM Eastern
Join us as we take a look at some successful press releases on Business Wire. We’ll review client objectives, how they were met or exceeded, and share lessons learned along the way.
Hosts: Monika Maeckle, Vice President of New Media for Business Wire
Joseph Miller, EON Product Manager
To register: https://www1.gotomeeting.com/register/910887552
Tuesday, June 30, 2009
Press Release Optimization: Build Your Press Release Like a Pro
10 AM Pacific / Noon Central / 1 PM Eastern
In this webinar we'll dig deeper into the relationship between your company's overall Search Engine Optimization (SEO) and Press Release Optimization (PRO) strategies and provide keyword selection tips using our new Press Release Builder tool. The goal? Increased online traction.
Hosts: Maria Van Wambeke, Product Development Manager, Business Wire
Michael Toner, New Media Specialist and Account Executive, Business Wire
To register: https://www1.gotomeeting.com/register/485649441
To watch the archived webinars, click on the links below:
Build Your Press Release Like a Pro
Desperately Seeking Google Juice: Crafting Web Friendly Press Releases
Your Text Needs A Partner: Using Multimedia to Drive Press Release Results
Happy News Release Resolutions
About Business Wire
Business Wire, a Berkshire Hathaway company, is utilized by tens of thousands of member companies and organizations worldwide to functionally enhance and communicate investor relations and public relations content to target audiences. As a recognized disclosure service in the United States, Canada and a dozen European countries, Business Wire facilitates the simultaneous flow of market-moving press releases from corporations to financial markets and their audiences, including regulatory authorities, media, investors, financial information systems and consumer news services. Business Wire also handles XBRL tagging, document formatting and regulatory filing into EDGAR, SEDAR, FSA and other systems.
Communications professionals turn to Business Wire to optimize and issue press releases, photos and multimedia to news organizations, journalists, trade publications, search engines, and individuals, with full-text posting to web sites, online services and databases. A range of distribution options enables members to target by geography, industry, news theme and audience demographics.
Founded in 1961, Business Wire has dual headquarters in San Francisco and New York, with 30 bureaus in cities including Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney and reciprocal offices throughout the world. Business Wire's patented NX data platform supports XML, XHTML and XBRL code that enhances news release interactivity, social media sharing and search engine optimization. More information about Business Wire and its services is located on its website at www.BusinessWire.com.
Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources
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