NEC Unveils New Ultra Bright NC2500S-A Projector in Anticipation of Disney Pixar’s Nationwide 3D Release of Up

SANTA CLARA, Calif.--(BUSINESS WIRE)--NEC Corporation of America, a premier provider of IT, network and identity management solutions, today unveiled the new NEC NC2500S-A digital cinema projector. As Hollywood studios begin requiring a higher level of brightness for 3D movie releases, NEC is the only provider to offer all pre-existing customers this new feature in their current models with a simple upgrade. The world-renowned Ziegfeld Theatre will be among the first of NEC’s customers to embrace these new projectors.

The NEC NC2500S-A’s new technical enhancement allows 3D content to utilize the full 2K resolution of the 1.2” DMD from Texas Instruments using triple flash technology for smooth motion. With an increase in resolution and brightness of up to 33 percent, compared to previous generations, the boost in performance means a greater viewing experience for theatergoers.

"We are pleased that Clearview's legendary Ziegfeld Theatre will be one of the first theatres to install NEC's new digital cinema projectors-which will debut in time for the opening of Disney's latest 3D release, Up," said Doug Oines, senior vice president and general manager for Clearview Cinemas. "Clearview is committed to providing moviegoers with the best viewing experience and the stunning image quality produced by NEC's projectors is another way for us to do just that."

The exhibitors can now display content on larger screens to bigger audiences than ever before. Current NEC DLP cinema projector customers will be able to make this upgrade easily and in the field. NEC is offering this service to customers through both NEC factory engineers or through factory training provided to the exhibitor and independent service engineers, allowing for a flexible transition to the new NEC NC2500S-A projector. All digital cinema 3D technologies will benefit from this upgrade.

“NEC continues to push the limits of its digital cinema technology with the continued promise to provide theater owners and their patrons with the very best on-screen images,” said Jim Reisteter, general manager, Digital Cinema Division, NEC Corporation of America. “Placing the first production models in one of the most prestigious screening theatres in the country was a given for us, and we are so pleased with the reaction from their senior executives and are excited to bring theater goers an even better viewing experience.”

The NEC NC2500S-A projector is available immediately for upgrade or purchase. For more information about the NC2500S-A, please visit www.necam.com/dc/, email digital.cinema@necam.com or call us toll-free at 1-818-557-2500.

About NEC Corporation of America

NEC Corporation of America is a leading technology provider of network, IT and identity management solutions. Headquartered in Irving, Texas, NEC Corporation of America is the North America subsidiary of NEC Corporation. NEC Corporation of America delivers technology and professional services ranging from server and storage solutions, IP voice and data solutions, optical network and microwave radio communications to biometric security, virtualization and digital cinema solutions. NEC Corporation of America serves carrier, SMB and large enterprise clients across multiple vertical industries. For more information, please visit http://www.necam.com.

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