ADDING MULTIMEDIA Blanket w/ Sleeves vs. Towel w/ Arm Openings

FISHER ISLAND, Fla.--(BUSINESS WIRE)--20/20 Vision Management releases the Wearable Towel, “The Towel with Arm Openings”.

“While the obvious goal for us was to improve the towel, the most challenging part was warding off all the ‘Big Players’ in the direct response business that tried to convince us to ‘up-sell’ the buyer with garbage they didn't want or need”

Indeed, this may seem quite familiar as you might recall “The Blanket with Sleeves” that took Americans by storm this winter, but with the summer heat headed our way, these blankets are all being put away. This however is not the end of the wearable craze; in fact it has just begun because now there’s a towel you can wear!

At first glance, it looks like a towel and well, it is! But it’s also so much more. The Wearable Towel consists only of three arm openings which are placed along the side of the towel. While the concept in and of itself seems so simple, it has never been seen before.

“We simply made the towel better,” said Zoni Stein, President and CEO of 20/20 Vision Management, whose creative thinking manifested this brainchild.

If you haven’t yet seen their direct response TV ad (which surprisingly is not cheesy at all) or received a twitter tweet about this revolutionary phenomenon, then you’re in for a surprise and not just any surprise because this surprise is going to make your everyday life that much better!

The World Wide Web is raving with reviews ranging from comparatives like “It’s not just a bathrobe worn backwards” to “I hate myself for loving you.” But our favorite is “Sorry, guys. The Internet is over. There is a wearable towel now” which was written by John Biggs, of CrunchGear.com.

“While the obvious goal for us was to improve the towel, the most challenging part was warding off all the ‘Big Players’ in the direct response business that tried to convince us to ‘up-sell’ the buyer with garbage they didn't want or need,” said Jonathan Benitah, Chief Operating Officer of Wearable Towel, Inc. “If that wasn't bad enough, they pitched us on ways to offer a low price to attract the customer, and then showed us ways to get the customer to pay ten times that amount. But that’s just not the way we were raised, so we set out to make the entire experience better. Now when people call, they can place an order in three minutes. Our caller ID captures their address so they don't have to key-punch it in. We don't try to sell them anything extra and there are no unpleasant surprises when they get their credit card bill.”

“We didn't want to leave anyone out, so we made five sizes. But I would have to say that the most important part of all is that when the Wearable Towel arrives at their doorstep, the first thing they will notice is that the quality is the same as a top-of-the-line conventional towel that they would buy in a department store for upwards of $40.00.”

THE INFOMERCIAL

You want to stay covered after being wet, but your towel just won't let. Robes are heavy and hot, and towels with fasteners I think not. Now there’s the Wearable Towel, the towel with arm openings. The wearable towel keeps you totally covered… and gives you the freedom to use your hands. Great for getting the paper; ideal to wear before a swim; and perfect to wear with family and friends. It’s ultra absorbent; first class in quality; and comes in red, white and blue. But what’s totally amazing, is there are absolutely no fasteners! The Wearable Towel is unisex and can be worn, in a tunic style, and in a toga style. This is not sold in stores, so hurry while supplies last. Call right now and you'll qualify for the wholesale discount price of only $19.95. As an added bonus, we'll give you this backpack absolutely free. So hurry act now and call 1-866-618-6444 (or go to www.wearabletowel.com).

About 20/20 Vision Management and Wearable Towel

20/20 Vision Management, Inc. was founded by Zoni Stein in May, 2006, and is based out of Fisher Island, Florida. The company designs, develops, manufactures and markets various consumer products, as well has holds intellectual property rights. Wearable Towel, Inc. was spun off from 20/20 Vision in October, 2008. Wearable Towel’s popular direct response advertisement can be seen on National television and across the Internet.

THE WEARABLE TOWEL IS PATENT PENDING WORLD WIDE

MEDIA INQUIRIES: For questions, interviews, or product samples contact Diane Sullivan at: 786-515-9393 or diane@wearabletowel.com.

Wearable Towel, Inc.

40303 Fisher Island Drive

Fisher Island, Florida 33109

Phone: (786) 515-9393

Fax: (786) 515-9394

www.wearabletowel.com

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5971663&lang=en

This press release has an accompanying Smart Marketing Page providing further details about the organization, products and services introduced above. You can access the Smart Marketing Page via the following link: http://www.businesswire.com/portal/site/Wearable-Towel/.