May 13, 2009 10:56 AM Eastern Time 

New “Elvis Mobile” iPhone and iPod Touch Application Now Available

MEMPHIS, Tenn.--(BUSINESS WIRE)--Elvis Presley Enterprises, Inc. (EPE), along with RESOLUTE Games Corporation, announced today the release of “Elvis Mobile,” http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=314908271&mt=8, a free iPhone application (app) available to iPhone or iPod Touch users via the iTunes App Store. Elvis Mobile puts Elvis at your fingertips with this easy-to-use and interactive application. Features of the new Elvis Mobile app allow fans to view newly released pictures and videos, listen to podcasts from Elvis Radio, provide Graceland Livecam access, and even report Elvis sightings around the world. Content on Elvis Mobile will be maintained by Elvis Presley Enterprises and updated daily.

“Elvis has had a commanding online presence for a number of years with elvis.com. With Elvis Mobile on the iPhone and iPod Touch, we’re giving fans of the King of Rock ‘n’ Roll another tool to experience Elvis in a new and interactive way.”

“Elvis always believed in embracing new technology and this new Elvis Mobile application is another unique way to continue Elvis’ legacy,” says Scott Williams, EPE Vice President of Marketing. “Elvis has had a commanding online presence for a number of years with elvis.com. With Elvis Mobile on the iPhone and iPod Touch, we’re giving fans of the King of Rock ‘n’ Roll another tool to experience Elvis in a new and interactive way.”

“Elvis Mobile” App Features:

• An “Elvis Sightings” section allows fans to submit their Elvis pictures, taken with their iPhone, directly to www.elvis.com from anywhere in the world and simultaneously update their Facebook pages with the same information.
• An “Image” section will be updated weekly and will feature never-before-seen and rare pictures of the life and times of Elvis Presley.
• A “Video” section will be updated periodically with clips of Elvis and special Elvis events/happenings.
• A “News” section features the latest information on all things Elvis from www.elvis.com.
• A “Livecam” section gives fans a real-time look at Elvis Presley’s Graceland mansion in Memphis, TN.
• A “Podcast” section allows users to listen to The Graceland Beat from Elvis Radio.

The Elvis Mobile app was created for Elvis Presley Enterprises, Inc. by Memphis-based RESOLUTE Games Corporation, which develops applications for mobile devices such as the iPhone, helping brand name companies reach their audiences in new and powerful ways, including viral marketing, social media, and analytics. For information on Resolute Games and Apps, visit www.resolutegames.com.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.elvis.com. EPE is a subsidiary of CKX, Inc. (www.ckx.com), a publicly traded company listed on the NASDAQ Global Market(R) under the ticker symbol CKXE.

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