E*TRADE Launches Mobile Pro Application for Apple iPhone™ and iPod® Touch

NEW YORK--(BUSINESS WIRE)--E*TRADE FINANCIAL Corp. (NASDAQ: ETFC) today announced that E*TRADE Securities LLC has introduced E*TRADE Mobile Pro for Apple’s iPhone and iPod touch, expanding customer access to on-the-go, real-time investment, market and account information. The application provides many of the same interface, security, trading and banking features available on etrade.com to customers via their iPhone or iPod touch. The application is available at no additional cost to all E*TRADE Securities customers via the Apple App Store.

“Right now, consumers are especially concerned about the state of the markets. More and more, individual investors want regular and immediate access to market information,” said Michael Curcio, President, E*TRADE Securities LLC. “By extending the Mobile Pro application to iPhone and iPod touch, we continue to empower our customers to take advantage of leading technology to access their accounts and information that can help them stay on top of their investments.”

Designed with streamlined navigation providing an experience similar to etrade.com, Mobile Pro reduces the steps needed to perform various tasks and provides customers with confirmation of transactions before they are completed.

Mobile Pro functionality for iPhone and iPod touch includes:

• Access to bank and brokerage account details
• New charting and enhanced watch list capabilities
• Free real-time streaming stock and options quotes
• Ability to trade stocks and options, including conditional orders
• Ability to transfer funds between brokerage and bank accounts, including transfers from outside financial institutions
• Live watch lists and portfolios
• CompleteView of all E*TRADE accounts on one screen
• Secure transactions backed by the E*TRADE Complete Protection Guarantee

To learn more and see a demo of the platform, visit www.etrade.com/iphone.

Since its initial launch in July 2008, E*TRADE’s Mobile Pro application for BlackBerry® smartphones has experienced nearly two million logins with millions of dollars processed through the Quick Transfer functionality. Peak customer engagement occurs during mid-day (11 a.m. - 2 p.m.) in local time zones, and users most frequently view portfolio activity, market news and real-time streaming quotes.

iPhone^TM is a trademark of Apple Inc. iPod® is a registered trademark of Apple, Inc.

BlackBerry® is a registered trademark of RIM.

About E*TRADE FINANCIAL

The E*TRADE FINANCIAL family of companies provides financial services including trading, investing and related banking products and services to retail investors. Securities products and services are offered by E*TRADE Securities LLC (Member FINRA/SIPC). Bank products and services are offered by E*TRADE Bank, a Federal savings bank, Member FDIC, or its subsidiaries.

Important Notice

E*TRADE FINANCIAL, E*TRADE and the E*TRADE logo are trademarks or registered trademarks of E*TRADE FINANCIAL Corporation. The statements contained in this news release that are forward-looking are based on current expectations that are subject to a number of uncertainties and risks, and actual results may differ materially. The uncertainties and risks include, but are not limited to, changes in market activity, anticipated increases in the rate of new customer acquisition, the conversion of new visitors to the site to customers, the activity of customers and assets held at the institution, seasonality, macro trends of the economy in general and the residential real estate market, instability in the consumer credit markets and credit trends, rising mortgage interest rates, tighter mortgage lending guidelines across the industry, increased mortgage loan delinquency and default rates, portfolio growth, portfolio seasoning and resolution through collections, sales or charge-offs, the development and enhancement of products and services, competitive pressures (including price competition), system failures, economic and political conditions, including changes to the U.S. Treasury’s Troubled Asset Relief Program, changes in consumer behavior and the introduction of competing products having technological and/or other advantages. Further information about these risks and uncertainties can be found in the information included in the annual reports previously filed by E*TRADE FINANCIAL Corporation with the SEC on Form 10-K (including information under the caption “Risk Factors”) and quarterly reports on Form 10-Q. Any forward-looking statement included in this release speaks only as of the date of this communication; the Company disclaims any obligation to update any information.

© 2009 E*TRADE FINANCIAL Corporation. All rights reserved.

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