Strategy Analytics: iPhone Controls Drive Mobile Gaming Experience

BOSTON--(BUSINESS WIRE)--The Strategy Analytics Wireless Device Lab report, “Innovative Built-In Sensors Drive Enhanced Mobile Gaming Experience,” shows that mobile devices using touchscreens and accelerometers, such as the Apple iPhone, provide an enhanced mobile gaming experience.

In addition, the option to purchase games outright must be a part of any purchase model aimed at casual mobile gamers. These findings are based on in-depth interviews with mobile gamers in the UK.

“Driven by the explosion of application downloads to smart devices, mobile gaming is poised for growth,” commented Chris Schreiner, Senior User Experience Analyst at Strategy Analytics. “Innovative sensory enhancements, such as the touchscreen and accelerometer in the Apple iPhone, bring the gaming experience to the next level.”

Kevin Nolan, Vice President of the Strategy Analytics User Experience Practice, added, "Built-in sensors provide a personalized experience, and are compelling to the needs of mobile gamers.”

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Virtual Worlds. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/