Cory Haynes Joins SEGA Corporation’s SEUI Group as COO & President

GLENDALE, Calif.--(BUSINESS WIRE)--SEGA^®Entertainment U.S.A. Inc. (SEUI) today announces the hiring of Cory Haynes as its COO & President. Mr. Haynes will assume his new position on April 22^nd, 2009. Mr. Haynes formerly held the position of Vice President of Amusement/Midway Operations for Dave and Buster’s Inc, and brings over 26 years of experience in the location-based amusement and gaming industry to SEUI. Mr. Haynes will manage SEUI’s operations and drive strategic growth opportunities in North America.

“With more competition comes more challenges; at this time experience and energetic leadership are indispensable assets to have within our company.”

“Mr. Haynes’ illustrious experience in the amusement industry will bring additional insight and direction in the constantly changing landscape that our business is currently experiencing,” says Tatsuyuki Miyazaki, CEO of SEGA Entertainment U.S.A. Inc. “With more competition comes more challenges; at this time experience and energetic leadership are indispensable assets to have within our company.”

“SEGA is a major player in the amusement gaming industry with their GameWorks and World Sports Grille properties; I look forward to having a positive effect on the direction and expansion of this well known company,” says Cory Haynes COO and President of SEGA Entertainment U.S.A. Inc. “The industry as a whole is experiencing unprecedented challenges in today’s economic climate; I aim to bring experienced strategic planning and decisive maneuvering to SEUI so that we can enjoy continued future growth.”

SEGA Entertainment U.S.A. Inc. was established in 2005 and is the amusement facilities arm of Japan-based SEGA Corporation. SEUI is committed to providing high quality arcade amusement experiences to consumers. SEUI constantly seeks new and diverse areas for growth and development. For more information about SEUI please visit: http://sau.sega.com/corporate/.

About Sega Entertainment U.S.A., Inc.

Sega Entertainment U.S.A., Inc. is the North American Amusement Facilities Operation arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader of amusement facilities, software and arcade machines for consumers both inside and outside the home. SEUI specializes in delivering premium entertainment experiences via its location-based entertainment destinations, which provide consumers with both signature food and beverage offerings and the world's most popular arcade game products. Through its stable of GameWorks properties, SEUI operates amusement facilities throughout North America. The web site is located at http://www.gameworks.com.

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