Playboy.com Selects Mzinga Social Media for New Digital Destination Site

BURLINGTON, Mass.--(BUSINESS WIRE)--Mzinga (http://www.mzinga.com/pr/), the leader in on-demand social software solutions for marketing, customer support, and learning, today announced that Playboy has chosen Mzinga to power social media on Playboy.com. The new Playboy.com recently launched as a completely unique digital experience-the ultimate men’s lifestyle and entertainment destination.

“Creating a more engaging, user-friendly and interactive online experience are essential elements in bringing the Playboy brand to life for our online consumers”

Playboy, one of the most recognized and popular consumer brands in the world, currently attracts more than 6 million global monthly visitors to Playboy.com. With the introduction of interactive content and multimedia to the site, the company hopes to establish a more active dialogue with users to further enhance customer loyalty, broaden its market reach and subscriber base, and create greater value for online advertisers.

“As sites like Playboy.com look for new ways to embrace their online audiences, social media and community solutions are vital to creating competitive differentiation,” said Barry Libert, Chairman and CEO of Mzinga. “We are very excited to have Playboy.com as a client and look forward to helping them enhance their online presence.”

Various Mzinga social media applications — including discussions, article comments, ratings, reviews and social profiles — have been embedded throughout the Playboy.com site, enabling users to connect and interact with Playboy writers and each other on news and topics of interest, and post and read reviews of the best new movies, music, video games, places to travel and more.

“Creating a more engaging, user-friendly and interactive online experience are essential elements in bringing the Playboy brand to life for our online consumers,” said Jimmy Jellinek, Editorial Director of Playboy magazine and Playboy.com. “Mzinga’s broad mix of social media and networking applications, coupled with its experience developing similar social software solutions for many of the largest global online media and entertainment brands, made it a perfect fit to help us achieve those goals.”

About Mzinga

Mzinga is the leading provider of social software solutions and services for marketing, customer support and learning. Through a combination of enterprise-class technology, strategy and online moderation services, Mzinga social solutions enables businesses to increase revenue and lower costs by improving brand visibility, workplace satisfaction, and customer loyalty. Headquartered in Burlington, Massachusetts, Mzinga services more than 1 billion monthly page requests from 40 million unique visitors in 160 countries worldwide.

Mzinga’s marquee list of customers includes global brands as ABC, AOL, CBS.com, iVillage, Chevron Corporation, Johnson & Johnson, Marsh, Inc., Mercer, Prudential Financial, Deutsche Post World Net and The Depository Trust & Clearing Corporation.

To learn more about Mzinga, visit www.mzinga.com.