Saving Money Through Green IT Becomes More Appealing in Troubled Economic Times, IDC Says

FRAMINGHAM, Mass.--(BUSINESS WIRE)--As green initiatives become more ingrained in the fabric of enterprise IT environments, the necessity and value placed on green technology continues to expand. According to a survey of IDC Green IT Forum registrants, 68% of respondents rated energy efficiency as "top of mind" when thinking about Green IT. Another 51% said their organization's approach to green was directly tied to the cost savings it could provide.

“It's becoming more and more critical for technology users and providers to understand the linkages between environmental sustainability and profitability, and to leverage that information when developing overall business strategies. To that end, the business case for Green IT has never been more important.”

Raw computing performance is no longer top priority as IT executives struggle to find more efficient compute solutions. "In difficult economic times, businesses are faced with rising energy costs and forced to squeeze the most amount of compute power out of valuable data center real estate in the most efficient manner possible," said Vernon Turner, senior vice president, Enterprise Infrastructure. "It's becoming more and more critical for technology users and providers to understand the linkages between environmental sustainability and profitability, and to leverage that information when developing overall business strategies. To that end, the business case for Green IT has never been more important."

Additional survey findings include the following:

• Eighty-five percent of respondents claim that IT will play a medium to large role in their organization's effort to reduce its environmental impact.
• However, an astounding 78% of respondents say their organizations currently have no budgets in place for green IT and/or corporate sustainability initiatives.
• Sixty-three percent of respondents say that they are currently implementing an IT hardware recycling program.
• When managing hardware recycling and disposition, 51% of respondents say their organizations will share the load between in-house staff and outside vendors.
• When retiring assets, security is the top concern among 68% of respondents.

For more information about IDC's Green IT coverage, visit www.idc.com/greenit.

About IDC

IDC is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. IDC helps IT professionals, business executives, and the investment community make fact-based decisions on technology purchases and business strategy. More than 1,000 IDC analysts provide global, regional, and local expertise on technology and industry opportunities and trends in over 110 countries. For more than 45 years, IDC has provided strategic insights to help our clients achieve their key business objectives. IDC is a subsidiary of IDG, the world's leading technology media, research, and events company. You can learn more about IDC by visiting www.idc.com.

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