Business Wire
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March 26, 2009 06:01 PM Eastern Daylight Time 

Samsung Begins Producing Ultra-slim, Energy-efficient LCD Panels with Edge-lit LED Backlighting

SAN JOSE, Calif.--(BUSINESS WIRE)--In response to rapidly expanding demand for slimmer televisions, Samsung Electronics LCD Business announced today that it has begun mass producing the industry’s first ultra-slim LCD panels suited for large size TVs.

“There is a rising demand for light weight large TVs that can be mounted on the wall like a painting, with LED backlighting as a higher quality alternative to the more common CCFL (cold cathode fluorescent lamp) technology”

Samsung’s edge-lit LED (light emitting diode) backlighting offers lighter weight and thinner designs, which is preferable for wall mounting over bulkier direct-lit LED LCDs. The LED-backlit panels also are mercury-free and consume less energy.

A 55-inch Samsung HDTV with edge-lit LED backlighting uses up to 40 percent less power than conventional LCD TVs.

Just 10.8 millimeters (mm) thick, the new Samsung panels are only a fourth the thickness of conventional LCD panels currently in mass production and come in 40-inch, 46-inch and 55-inch diagonal sizes.

"There is a rising demand for light weight large TVs that can be mounted on the wall like a painting, with LED backlighting as a higher quality alternative to the more common CCFL (cold cathode fluorescent lamp) technology," said W. K. Chang, president of Samsung Electronics LCD Division. “Samsung is leading the push for ultra-slim LED LCD TVs in a continued demonstration of its leadership in LCD technology,” he added.

While a direct-lit LED backlight will project light forward across the full expanse of the display from the front, edge-lit LEDs emit light from a row of LEDs on the top and bottom of every panel, using less power. The edge-lit technology gathers the light towards the center of the display and bends it, reflecting it forward through a light-guide plate that precisely focuses the light for outstanding picture quality.

Samsung said it has now resolved technical issues affecting development of a marketable edge-lit LED LCD display, including inadequate brightness across the entire screen, and overheating of the outside frames and light-guide plate.

About Samsung Electronics Company

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$105 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of two main business units: Digital Media & Communications and Device Solutions. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.

Contacts

Samsung Semiconductor
John Lucas, APR, 408-544-4363
Cell: 408-712-7856
j.lucas@ssi.samsung.com
or
A&R Edelman
Karin Xie, 650-762-2844
Karin.Xie@AR-Edelman.com

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