Magazines Still Stoking Consumers’ Fires as AdweekMedia Announces 29^th Annual Magazine Hot List

NEW YORK--(BUSINESS WIRE)--Demonstrating the resilience of the printed word and the glossy photograph, AdweekMedia’s highly-anticipated “Hot List”—released today—salutes the publications and creative talents that keep consumers coming back to the newsstands. For the second year in a row, The Economist takes the top spot, with fashion book Elle and entertainment publication People close behind in the second and third slots, respectively.

“The Economist’s No. 1 ranking reflects its enviable advertising and circulation growth and underscores the relevance and appeal of news from a global perspective, while the dominance of women’s service, health and entertainment titles speaks to consumer demand for comfort and escapism in the tough economy.”

This year’s top editor is Bob Safian of Fast Company and MaryAnn Bekkedahl, evp and group publisher of Rodale Inc., reigns as top executive. The full report is available in the March 23^rd issues of Mediaweek, Adweek and Brandweek as well as on www.mediaweek.com.

“Despite the challenged economic climate and reader shift to the Web, there are still bright spots in publishing—consumers still crave information and distraction in the format that only magazines can offer,” says Lucia Moses, senior editor at Mediaweek. “The Economist’s No. 1 ranking reflects its enviable advertising and circulation growth and underscores the relevance and appeal of news from a global perspective, while the dominance of women’s service, health and entertainment titles speaks to consumer demand for comfort and escapism in the tough economy.”

In the “10 under 60 List,” which names the top 10 titles that earned less than $60 million in revenue in 2008, The Week reigns as number one, with Fast Company and Golf World following in second and third places, respectively.

AdweekMedia’s 2009 “Hot List”

Publication			Circulation		Ad Revenue
1.	The Economist		786,977		$131.5M
2.	Elle		1,124,674		$325.5M
3.	People		3,691,819		$889M
4.	Women's Health		1,196,898		$79.3M
5.	Every Day with Rachael Ray		1,783,542		$97.5M
6.	Real Simple		1,980,061		$262.1M
7.	Men's Health		1,859,701		$166.8M
8.	Family Circle		3,914,927		$375.5M
9.	Vogue		1,293,078		$395.7M
10.	New York		431,626		$219.2M

Inclusion in AdweekMedia’s annual “Hot List” is based on several factors, including: ad page and revenue gains; performance within a magazine’s competitive category; circulation gains; interviews with media buyers and consultants, and AdweekMedia’s own editorial judgment.

Magazines must have reported at least $60 million in advertising revenue in 2008 and publish 10 issues or more annually.

AdweekMedia’s 2009 “10 Under 60 List”

Publication			Circulation		Ad Revenue
1.	The Week		515,938		$31.4M
2.	Fast Company		744,337		$46M
3.	Golf World		216,203		$42.2M
4.	People StyleWatch		739,037		$29.7M
5.	Cookie		553,789		$59M
6.	National Geographic Traveler		727,551		$41.4M
7.	All You		924,792		$26.5M
8.	Weight Watchers		1,278,094		$37.1M
9.	People en Espanol		552,234		$53.8M
10.	Bicycling		431,894		$40.7M

Returning titles from last year are The Economist, Real Simple, Family Circle, Vogue and New York.

Titles from last year’s Hot List that did not make the cut were Harper’s Bazaar, Condé Nast Traveler, Glamour and Martha Stewart Living.

About AdweekMedia:

AdweekMedia is the premier information source for media, advertising and marketing industry news and analysis, providing an integrated product portfolio led by trusted brands Adweek, Mediaweek and Brandweek. Industry professionals in all stages of their careers turn to AdweekMedia’s digital and print properties, and leading executive conferences, for trusted content and interactive programs tailored to better serve their customers, build their network, and advance their market knowledge. AdweekMedia is owned by Nielsen Business Media, part of The Nielsen Company, a global information and media company.