LucidMedia Launches Verified Inventory Technology, Bringing Online Advertisers and Agencies Access to More Than 14,000 Targeted Categories to Enhance Safety, Engagement, and Accuracy

RESTON, Va.--(BUSINESS WIRE)--LucidMedia (www.lucidmedia.com), an online contextual display advertising network and technology platform, today announced the launch of Verified Inventory (www.verifiedinventory.com), a new contextualization offering that combines the company’s patented natural language processing technology with an industry leading base of more than 14,000 content categories to ensure that online advertisers and agencies deploy their advertising safely and accurately, in only the Web pages and categories most relevant to them. With hundreds of real-time content filters, Verified Inventory also protects advertisers from having their online ads appear with or next to content that they may deem to be objectionable.

With growing industry-wide demand from advertisers and agencies for increased levels of transparency, brand safety, and user engagement, LucidMedia developed the Verified Inventory program to address all three of these issues and more. Verified Inventory gives advertisers and their agencies access to higher levels of:

• ACCURACY: LucidMedia’s patented relevance engine determines the ‘aboutness’ of Web pages in real-time using more than 14,000 micro-segmented content categories, ranging from A&E/Amusement and Theme Parks to Travel & Tourism/Business Travel.
• BRAND SAFETY: With 32 top-level content channels (such as Automotive, Health, and Sports), 14 unique Media Classes (including news, blogs, social, and enthusiast sites), complementing the more than 14,000 categories, and hundreds of real-time objectionable content filters, LucidMedia Verified Inventory was developed to provide one of the cleanest, most ‘well lit’ advertising spaces for brands on the Internet.
• ENGAGEMENT: Verified Inventory is driven by the principle that increased contextual relevance drives additional user engagement which means more clicks, more acquisitions, more page-views, and ultimately more conversions.
• PROOF: LucidMedia supports the Verified Inventory program with its unique Proof Report, providing advertisers and agencies with some of the industry’s highest levels of transparency and accountability.

“In today’s economic environment, there is growing demand for granularity and truly accurate contextual relevance for advertisers to drive user engagement, while increasing and protecting the value of their brands,” said Ajay Sravanapudi, LucidMedia President and CEO. “We are excited to launch an offering that combines our custom advertising platform and patented natural language processing engine to classify content with unprecedented detail, matching the right ad with the right content at the right time.”

LucidMedia launched Verified Inventory to assure advertisers that while its network expands rapidly, quality is increasing in proportion. In adding to its traffic base, LucidMedia derives inventory from select multiple sources, performing an extensive prequalification of advertising inventory before accepting it to its network, including a deep semantic analysis at the page-level. This also includes analyzing all Verified Inventory content in the five critical areas of context, media class, language, custom keywords and objectionable content. Interested parties can learn more at www.verifiedinventory.com.

About LucidMedia

LucidMedia is an online contextual display advertising network and technology platform focused on optimizing performance at the page-level for advertisers and their agencies. The company’s patented ClickSense® contextual advertising and targeting engine empowers advertisers to reach new levels of insight, safety, and cost-efficiency in their online advertising campaigns. LucidMedia categorizes traffic from many of the Web’s most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world's largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia's network and technology platform to drive increased revenue.