February 19, 2009 06:45 AM Eastern Time 

FlipGloss.com Launches a New Visual Discovery Experience Offering an Immersive Way to Enjoy Fashion and Lifestyle Content

VENICE, Calif.--(BUSINESS WIRE)--FlipGloss Media announced today the beta launch of FlipGloss.com, an immersive visual discovery experience that features fashion, design, travel and other lifestyle photography. FlipGloss content is curated from around the world and updated daily. Inspired by the rich environment of magazines, FlipGloss combines fresh editorial photo features, search and on-image interaction to further the promise of a more visual Web.

FlipGloss users can enjoy full screen, editorial photo stories and easily find out more about products, places and people that catch their eyes. Using the site’s unique ‘Flip, Hover, Discover’ navigation, FlipGloss users can flip through images, hover over objects of interest and click to discover product information, related recommendations or where to purchase. In addition, FlipGloss offers publishers and advertisers a suite of services to showcase their content and advertising creative in innovative ways. On FlipGloss, all content is presented as full page images including relevant advertising.

“FlipGloss offers consumers a highly visual way to enjoy curated lifestyle photo content with easy, interactive access to a growing library of useful information,” said Kerry Trainor, co-founder and CEO, FlipGloss. “We are very excited to be working with a world class investment and advisory team whose combined expertise in technology, digital media and print created the ideal partnership to launch FlipGloss.”

FlipGloss was founded by digital media veterans Kerry Trainor, Mike Randall, Robyn VanTol and Christopher Shattuck who helped build Yahoo! Music into a global music content destination and media business. FlipGloss advisors include Tim Forbes (COO, Forbes Media), Marc Bodnick (Elevation Partners), Ted Meisel (Elevation Partners; former CEO, Overture Services), Greg Richardson (Elevation Partners), Pavia Rosati (executive editor, Daily Candy), Jim Berrien (former publisher, Forbes Magazine), Dave Goldberg (founder, Launch.com and former GM, Yahoo! Music) and Bob Roback (founder, Launch.com and former GM, Yahoo! Music).

About FlipGloss

FlipGloss is an immersive visual discovery experience that features high quality fashion and lifestyle photography. FlipGloss combines fresh editorial photo features, search and interactive images to further the promise of a more visual Web. The company was founded in March 2008 with funding from Forbes Media. FlipGloss is headquartered in Venice, Calif., with offices in New York City. For more information, please visit www.flipgloss.com.