iPerceptions Enhances Free 4Q Website Survey Solution with Advanced User Segmentation Capabilities

NEW YORK--(BUSINESS WIRE)--iPerceptions Inc. (TSX-V: IPE), a leading provider of web-focused Voice of Customer analytics announced today that its free 4Q website survey solution, developed in collaboration with noted web analytics author and blogger Avinash Kaushik, now offers advanced visitor segmentation capabilities. Beginning today, companies of all sizes can use 4Q to capture visitor feedback on path to site and visit frequency. 4Q users can cross-tabulate these data points with the core 4Q insights on task completion and site satisfaction to gain a clearer understanding of how well their sites are catering to the needs of their diverse visitor segments.

The enhancements come less than a year after the launch of 4Q. They are immediately available to the thousands of companies currently using 4Q to capture the voice of customer in 16 languages in over 100 countries worldwide.

"It is a crime of the highest proportions not to segment your visitor base when doing any type of analysis,” said Mr. Kaushik. "With the new segmentation capabilities, 4Q users are now be able to efficiently and quickly pinpoint specific action items for use in helping to convert or retain their most valuable visitor segments.”

Companies can now use 4Q to drill down into even deeper strata of insight about their online audience. Visitor frequency data, tied tightly to proven outcome metrics such as task completion and site satisfaction, will help companies better execute on distinct content and usability strategies aimed at higher, moderate, and lower frequency visitors. In addition, task completion or site satisfaction scores can now easily be obtained for visitors based on their path to site. In this way, marketers can more accurately ascertain landing page relevance, funnel leakage, and overall branding effectiveness among visitors driven to their sites from both offline and online marketing campaigns. As with all 4Q data, real time access to visitor segment results will be available through the powerful and intuitive 4Q reporting interface.

"4Q has already unleashed the voices of almost two million real visitors on websites of companies who are bold enough to listen," said Jonathan Levitt, vice president of marketing at iPerceptions. "By mixing in visitor segmentation capabilities, we’ve added enterprise-level power under the hood of this free solution. There really is no excuse now. All sites should be leveraging 4Q to start real conversations with customers and maximize online conversion."

About 4Q

Launched in March 2008, 4Q helps companies understand why and how people interact with their websites by asking the 4 most important survey questions:

• What are my visitors at my website to do?

• Are they completing what they set out to do?

• If not, why not?

• How satisfied are my visitors?

Companies can also choose to include additional survey questions on path to site and frequency, gaining the ability to segment responses by visitor group and type. 4Q requires a single line of code and can be installed in minutes on any website. All surveys are permission-based and employ a two-stage invitation process that minimizes session interruptions. A real-time results dashboard is available 24/7 through a secure online reporting tool to help 4Q users use their findings to make website changes that engage, retain, and convert more visitors. For more information or to sign up, please visit http://www.4qsurvey.com/.

About Avinash Kaushik

Avinash Kaushik is the author of the recently published book "Web Analytics: An Hour A Day" and the highly rated web analytics blog, Occam's Razor. He is a frequent speaker at industry conferences in the US and Europe, such as eMetrics summits, Ad-Tech, Web 2.0 Expo and SES. Avinash is also an Associate Instructor for the University of British Columbia and has lectured at the Universities of Utah, University of Virginia, as well as Stanford University.

About iPerceptions

iPerceptions is one of North America's leading web-focused Voice of Customer analytics providers. Its webValidator Continuous Listening solution, free website survey solution 4Q, and Proprietary iPerceptions Satisfaction Index (iPSI) turn thousands of data points into easy-to-understand strategic and tactical decision support for website marketers. iPerceptions' clients include such well known brands as InterContinental Hotels, General Motors, Dell Computers, Hyundai, LG Electronics, Choice Hotels International, BMW and Monster Worldwide. iPerceptions has offices in New York, Atlanta, Toronto, Montreal and London.

The TSX Venture Exchange does not accept responsibility for the adequacy or accuracy of this press release.