What’s Cooking at Tsavo Media? Company Acquires Popular User-Generated Recipe Site OpenSourceFood

SANTA MONICA, Calif.--(BUSINESS WIRE)--In the belief that several hundred thousand palates can’t be wrong, Tsavo Media (www.tsavo.com) today announced that it has acquired Open Source Food (OSF) from Egg & Co., a venture of Tokyo-based Web producer Jon Anthony Yongfook Cockle (“Yongfook”).

“Jon has a tremendous following – this is his passion, and we’re delighted that he’ll remain the face of the OSF community”

Effective today, OSF has been renamed NibbleDish (www.nibbledish.com) and will join Tsavo’s new network of content sites for consumers, currently in development. Yongfook will remain with the company.

Ranked among Time Magazine’s 50 Best Websites in 2008, OSF was described as “a foodie's wiki-paradise… an appealing for-the-masses-by-the-masses vibe.” A recipe social network with a strong visual element, NibbleDish.com is the only site in the genre that guarantees a picture for every recipe, and permits owners to license the picture and the recipe under various creative commons licenses. NibbleDish.com currently offers nearly 4,000 recipes, all with user-provided photos. The overwhelming majority of recipes are exclusive and original to the site.

“Jon has a tremendous following – this is his passion, and we’re delighted that he’ll remain the face of the OSF community,” said Mike Jones, CEO and founder, Tsavo Media. “As part of our new content network, NibbleDish.com will gain broad exposure domestically and internationally, with seamless links to our men’s, women’s and parenting properties.”

“We’ll be expanding both our outreach and our content,” Yongfook said. “We’ve been known for amazing recipes, delicious food and beautiful photography, created and rated by food-lovers the world over. The gastronomic community we’ve been building for more than a year is about to welcome a new wave of foodies.”

A serial web-app builder, Yongfook is also responsible for the popular lifestreaming software Sweetcron and analytics tool Gumtrail. From his base in Tokyo, he works with various Japanese companies as an outside consultant, building web apps and overseeing production.

About Tsavo Media

Tsavo Media (www.tsavo.com) develops highly relevant content experiences for today’s digital consumers, as well as niche content monetization services to publishers. The company is based in Santa Monica, Calif.