Words To Live By: Yogamatic (www.yogamatic.com), The Custom Yoga Mat Company, Introduces Limited Edition Barack Obama Inaugural Speech Mat

SANTA MONICA, Calif.--(BUSINESS WIRE)--Dignity. Tolerance. Humility. United. Enduring Spirit. A New Age. These are the words have that inspired and transformed a nation. Taken straight from the historical Inauguration Speech of our new 44^th U.S. President, Barack Obama, these phrases have mobilized and united our entire country to the possibilities of a better time ahead for all Americans.

“Life should be about free expression – we’re here to help make that happen on an unexpected and unconventional canvas.”

Now, these aspirational words and phrases can become more personal than ever through a special new product that celebrates the spirit of individuality. Yogamatic.com, the custom yoga mat company and creators of personally designed and inspired mats to fit the individual tastes, passions, and lifestyle of yoga, fitness, and relaxation enthusiasts, has unveiled its limited edition, one of a kind “WORDS OF HOPE” Obama Speech Mat to commemorate President Obama’s groundbreaking oration on January 20^th, 2009.

The “WORDS OF HOPE” Obama Speech Mat, which continues in the spirit of Yogamatic’s offering of the original “POWERED BY HOPE” mat saluting then-candidate Obama’s mobilizing national President run, will be available for a limited time only through Yogamatic’s Web site at www.yogamatic.com. Yogamatic is the exclusive designer of a customized line of the highest quality yoga and exercise mats featuring color graphic imagery and photography. Images are printed on the top exterior of a 72” x 24” mat.

“We believe that one’s 12 square feet of floor space should be a decorative slate for their own beliefs, philosophies and interests – a way for them to communicate a little piece of their soul to the world as they enjoy pastimes, such as yoga, pilates, fitness, relaxation and other forms of individual enrichment, that are personal and meaningful,” explained William Cawley, co-founder of Yogamatic.com. “Millions of Americans – regardless of race, creed or political persuasion – have been moved and inspired by the words and actions of our new President. We wanted to create a very special mat that served as a tribute to this exciting spirit that is sweeping our nation and that speaks personally to so many.”

Yogamatic consumers have the option of either creating their “own” mat with any photographic or design image of their own choosing (through an easy one-step upload via the Yogamatic.com site), or selecting from an array of original, not yet seen elsewhere artwork from an existing online gallery of more than 100 recognized and emerging artists. Every Yogamatic mat is printed using an ultra high-resolution, state of the art printing system to create a wholly unique and personalized mat for multiple uses.

The “WORDS OF HOPE” Obama Speech Mat, which offers edge-to-edge imagery, delivers a kaleidoscope of the President’s most impactful phrases from his Inauguration Speech, presented on the mat in a way that is both artistically relevant and striking – in red, white and blue. These powerful words for powerful times are uniquely expressed, melding artistic design and social consciousness. The font style – “Interstate” – featured on the “WORDS OF HOPE” Obama Speech Mat is also conceptually relevant as it is the font standard for America’s highway system. Exclusive to Yogamatic, this special edition mat cannot be found through any other retailer.

Yogamatic founders believe the “WORDS OF HOPE” Obama Speech Mat is exactly the type of item that should be in the Smithsonian’s Manifest Hope exhibition in Washington because it not only celebrates the incredible pop cultural appeal of the Obama revolution but mainly because it demonstrates the way that people across the nation can individually manifest their hope and focus their spirit in their everyday activities.

“Yogamatic products give people a unique way to be themselves, whether that’s through the creation of their own customized mat, or in the adoption of a distinctive, original artwork design like the ‘WORDS OF HOPE’ Obama Speech Mat,” added Cawley. “Life should be about free expression – we’re here to help make that happen on an unexpected and unconventional canvas.”

Each limited edition “WORDS OF HOPE” Obama Speech Mat costs $85 plus shipping and tax. All Yogamatic products come with a free carrying bag with an adjustable shoulder strap.

Yogamatic.com is the first product from Anymatic, LLC, a company specializing in custom sports apparel and equipment. For more information, please visit www.yogamatic.com.