TagTeam Capture from Longwood Software, Inc. Collects Data from the Field, Closes the Marketing/Sales Information Gap

MAYNARD, Mass.--(BUSINESS WIRE)--Longwood Software Inc., providers of the TagTeam on-demand marketing asset management system (www.tagteam.com), have introduced TagTeam Capture. TagTeam Capture streamlines the collection of data from the field, compiles reports on accumulated data, and automatically distributes reports to authorized recipients. It enables quick and easy creation of customizable online surveys and forms to gather information on products and topics of interest from customers, prospects, sales channels, and sales reps. This enables marketers to respond quickly to market conditions in order to remain competitive.

TagTeam Capture was developed in response to customer requests for easier collection of data from busy field sales reps. Alberto-Culver, the well-known packaged goods company, is using Capture to streamline the collection of critical sales and distribution data from sales representatives.

Capture addresses marketers’ needs to manage and report on market data, while eliminating time-consuming, manual steps typically associated with email surveys and forms. Integrated within the TagTeam platform, Capture facilitates collaboration between departments and across global operations.

The Capture module is configurable by TagTeam administrators who determine what data gets collected and from whom; who should receive reports, and with what frequency reports are assembled. It can be used to track product data, and for surveys, skill assessments, and customer service applications.

“Marketers no longer have to speculate about sales activities and program status,” said Scott Richardson, Longwood Software president/CEO. “The Capture facility enables organizations to get a better handle on what’s going on in the field, and it allows them to take action based on the collected data.”

TagTeam offers electronic fulfillment, a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; click-through tracking of fulfilled materials and automatic reporting.

Longwood Software, Maynard, MA, is a leading provider of on-demand solutions for marketing and sales teams. The TagTeam service is a modular portal which manages and delivers marketing and sales information via the Web. Customers include American Greetings, Beiersdorf, Corning Life Sciences, Dunkin’ Brands, Essilor of America, Gardner Denver, Kronos, Silicon Graphics, The MathWorks, and Thermo Scientific. Visit http://www.tagteam.com.

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