Serious Materials Appoints Sandra Vaughan as Chief Marketing Officer

SUNNYVALE, Calif.--(BUSINESS WIRE)--Serious Materials today announced the appointment of Sandra Vaughan as Chief Marketing Officer. Vaughan brings over two decades of experience in driving marketing innovation for leading technology brands and a proven track record in driving aggressive expansion and growth. As CMO for Serious Materials, Vaughan is responsible for driving the overall marketing strategy and delivering world-class results.

Prior to joining Serious Materials, Vaughan was Senior Vice President of Marketing and Products for Proofpoint, Inc. While there, she helped drive massive growth, successfully transforming the company from an early stage venture to a global leader. Previously, Vaughan was Senior Vice President of Marketing for BroadVision, Inc., where she played a crucial role in a successful public offering and growing the company from $2 million to more than $400 million in just five years. She also held leadership positions in sales and marketing for Sybase and Oracle Corporation.

“Sandra’s outstanding track record of building world-class marketing teams that deliver results for fast growing technology companies makes her the ideal person to lead our marketing efforts,” said Kevin Surace, president and CEO of Serious Materials. “I’m confident that Sandra’s incredible passion and vision will extend our leadership position and help catapult Serious Materials into its next phase of growth and expansion.”

“I’m thrilled to join Serious Materials and look forward to fueling the company’s growth by driving ground-breaking and aggressive marketing initiatives,” said Vaughan. “Serious Materials is redefining innovation by delivering green building materials that are tackling the serious issues around greenhouse gases. For example, EcoRock, which is 5 times more environmentally-friendly than gypsum, is finally giving people a choice after 100 years.”

About Serious Materials

Serious Materials develops and manufactures sustainable green building materials that save energy, save money, improve comfort and aggressively address climate change. The company was voted #1 at Cleantech Forum XII, Global Gypsum Product of the Year 2008, won the first Aspen Institute award for innovation in Energy Conservation and was awarded Green Product of the Year by Popular Science. It has also been recognized by TIME/CNN, Fortune, Business Week, AlwaysOn and Red Herring as one of the top green technology companies. ThermaProof™ windows and Alpenglass+ reduce heating and cooling energy costs by up to 50% and improve occupant comfort. QuietRock® soundproof drywall and QuietHome Windows® reduce material use, enhance livability, and support dense sustainable urban construction. And EcoRock™ uses 80% less energy in its core production and has the potential to save billions of pounds of CO2 annually making it the first true green alternative to standard drywall and five times more environmentally friendly than gypsum. The company is working to create thousands of cleantech jobs here in the U.S.