BrightLine iTV Announces Record Growth

NEW YORK--(BUSINESS WIRE)--BrightLine iTV, a leading innovator of interactive television advertising, announced today that 2008 represented the most significant period of growth in the company's five-year history. Revenue for 2008 grew more than 100 percent year over year, with 40 percent of that growth coming in the last quarter alone. The company also saw an increase in clients, as brands looked to develop hard-hitting interactive TV campaigns.

“The past year has been groundbreaking for the BrightLine business and for the interactive television advertising industry as a whole,” said Jacqueline Corbelli, founder and CEO of BrightLine. “BrightLine is giving the 30 second spot new life, redefining it as an invitation to consumers to an extended interactive brand experience. Leading brands have realized that interactive advertising provides a more meaningful and measurable way to engage with consumers and are adjusting their advertising mix accordingly.”

Unlike traditional television advertising, BrightLine designs interactive campaigns that promote consumer interaction through the use of their digital remote controls. Consumers view an invitation to learn and experience more about a brand or product and are then immersed in a customized interactive space through which they can navigate using their remote. BrightLine collects and measures data from each consumer interaction, providing an unparalleled level of insight into the consumer-brand interaction.

“BrightLine has done an exceptional job of melding the necessary knowledge of individual platforms and user behavior with their understanding of our customers’ needs. Their expertise in providing strategy and execution has allowed a smooth and successful entrance into this medium for multiple Unilever brands,” said Jon Stimmel, Director Media Investment at Unilever. “The focus of advertising has far too long been about pushing brand messaging onto the consumer. BrightLine flips that perspective and helps our brands to pique consumers’ interest with intriguing content and then let them control the brand experience.”

Client Base

BrightLine doubled its client base in 2008, and currently works with over 40 well-known consumer brands including AXE, Bertolli, Burger King, Tylenol and TD Ameritrade. The company extended its relationship with Unilever and is now creating dozens of interactive campaigns for various brands.

2008 Global Media Award

At a ceremony held on January 8, 2009 BrightLine iTV was awarded the 2008 Global Media Award in the category of Outstanding Platform – Advertising. The Global Media Awards, formerly the Technology and Engineering Emmy Awards, are presented by The National Academy of Television Arts & Sciences (NATAS) and the Consumer Electronics Association (CEA). BrightLine was presented the award for their work in architecting an evolved TV ad experience for Degree Men’s “The Rookie,” a branded entertainment series inspired by Fox’s “24.” The experience reached 30 MM interactive and on-demand television households and included high-definition on-demand episodes, trivia, and a synchronized sweepstakes series. BrightLine was credited for all three nominees in the category.

About BrightLine iTV

BrightLine is the industry leader and innovator of interactive television (iTV) advertising. Using five years of experience and data, the Company creates and implements scalable, customized and measurable interactive television ad experiences in a way that is most organic for consumers. BrightLine’s campaigns transform passive television advertising into a more effective customer-driven interaction. The end result of BrightLine’s campaigns is average click-through rates of 3% that lead to a meaningful, consumer-brand interaction that creates a higher level of recall and intent to buy.

BrightLine’s proprietary process of aggregating consumer behavior trends and measuring campaign results across all cable, satellite and other TV platforms is a unique value to their clients and extends beyond the capabilities of traditional television advertising.

You can find more information at www.brightlineitv.com.