Munchkin, Inc. Partners with ARM & HAMMER® to Develop a New Line of Deodorizing Products for the Nursery

NORTH HILLS, Calif.--(BUSINESS WIRE)--Munchkin, Inc., designer and manufacturer of infant and toddler products, today announced a partnership with Church & Dwight Co., Inc., the makers of ARM & HAMMER® Baking Soda, to create an exclusive line of deodorizing products that help parents “keep things fresh” in the nursery and on-the-go. A recent survey of moms with young children, issued by Munchkin and the authors of The Rookie Mom’s Handbook, shows that parents are looking for products to help them manage the everyday smells of a nursery:

• 58 percent of moms said they purchase some form of odor control products for their nursery
• Another 61 percent of respondents said they still wish they had additional products to help with smell.

The new deodorizing line will seamlessly blend Munchkin’s expertise in the infant care category with the proven odor-eliminating power of ARM & HAMMER® baking soda to provide parents with a safe, natural and effective solution for their diaper changing needs. “The average baby goes through more than 2,000 diapers a year. Since we can’t actually change a baby’s diaper for parents, we want to make this task a little more bearable so parents can focus on what they truly love about parenting,” says Kristy Ardell, Munchkin senior brand manager for care products. “ARM & HAMMER® is one of America’s most trusted brands and through this partnership we are able to provide Munchkin’s innovative products with the added benefit of safe and superior odor-elimination.”

Munchkin has joined with ARM & HAMMER® to introduce the following products:

• Diaper Fresh™ Dispenser & Disposal Bags: Munchkin’s top-selling diaper disposal bags now infused with baking soda and lightly scented with lavender for maximum odor protection. Sold with a compact travel dispenser – perfect to dispose of dirty diapers while out and about.
• Disposable Changing Pads and Multi-Use Pads with Baking Soda: Perfect for quick changes at home or on-the-go, these disposable changing pads are reinforced with odor-absorbing baking soda within their 3 layer design.
• Fresh Totes™: A new way to keep things fresh, these stylish pouches filled with odor-eliminating baking soda and a lavender scent freshen and deodorize diaper bags, closets, cars, and more.

“We are proud of the trusted reputation of ARM & HAMMER® for offering safe and effective deodorizing solutions and are excited to expand our reach into the infant care category,” explained Tammy Talerico-Payne, Director of Licensing, Church & Dwight. “Munchkin is recognized as a leading brand that meets the everyday needs of new parents, and we believe that its vision and expertise complement the ARM & HAMMER® heritage as a trusted brand with new moms.”

The new products will be available at major retailers beginning in January 2009. For more information on Munchkin’s wide array of offerings, please visit www.munchkin.com.

About ARM & HAMMER®

For more than 155 years, ARM & HAMMER® Baking Soda's familiar orange box has been a trusted fixture in both the refrigerator and home. The brand was founded in 1846 when Dr. Austin Church and John Dwight began to produce and sell sodium bicarbonate under the ARM & HAMMER® brand name.

Today, ARM & HAMMER® manufactures a variety of cleaning, freshening and deodorizing products for the home, family and body.

About Church & Dwight

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER® brand name and other well-known trademarks.

About Munchkin, Inc.

A privately held company headquartered in North Hills, Calif., Munchkin, Inc. creates baby products that make fun useful and useful fun. Founded in 1991, Munchkin, Inc. has placed great emphasis on innovation, redefining what baby products can be. As a result, Munchkin has reinvigorated the category with improvements like a 2-in-1 design on bottle brushes as well as pioneered numerous breakthroughs like the White Hot Technology^® that lets moms know if the bath water or the car is too hot. In addition, Munchkin has been granted more than 50 United States patents and has won over 30 industry awards, including the coveted Target^® Corporation Partner Award of Excellence in 2005. Endorsed and recommended by lactation consultants, medical professionals, toy specialists and parents, Munchkin products can be found at more than 25,000 retail outlets internationally. For more information, visit www.munchkin.com.

ARM & HAMMER, the ARM & HAMMER logo and the distinctive trade dress are trademarks of Church & Dwight Co., Inc. www.armandhammer.com. Used under license by Munchkin, Inc.