Guideline Managing Director to Facilitate an Interactive Session at Frost & Sullivan’s Competitive Intelligence Conference 2009

NEW YORK--(BUSINESS WIRE)--Guideline Inc, an infoGROUP company and the nation’s premier provider of customized research and analysis, today announced that Dan Arnold, Managing Director will be facilitating an Interactive Session at Frost & Sullivan’s Competitive Intelligence Conference 2009 on January 11-15^th at the InterContinental Hotel in New Orleans. Specifically, Mr. Arnold’s session is scheduled for Monday, January 12^th at 10:30am.

This year’s conference focuses on the importance of strategic intelligence and how to propel growth and profit via research in today’s marketplace. Mr. Arnold’s Interactive Session topic, “Growing Strategically and Systematically into Adjacencies: Leveraging Research to Explore Platforms Related to Your Core Business” will provide attendees with a solid framework for leveraging multiple sources of insight and resources, and how to engage senior management and stakeholders to develop intelligence strategies that will help expand their core business into adjacent territories. With only one in four adjacency initiatives succeeding at generating profitable growth, the discussion will also include best practices on how to effectively identify new opportunities, map core businesses and gather well-rounded, pertinent data to help in the decision making process for expansion into new geographies, product lines, channels, customers, and new business lines.

“In today’s environment, it has become increasingly vital for companies take a look at their core businesses and find new, innovative ways for expansion in order to survive. Moving into adjacent territories can be very high risk, but if done effectively with the right information, companies can reap significant rewards,” stated Mr. Arnold.

As Managing Director of Guideline’s Consumer Practice, Mr. Arnold oversees the fulfillment of strategic research for over 200 accounts, representing a broad spectrum of industries, including: Media/Entertainment, Food/Beverage, Household Goods, Personal Care, Consumer Electronics, Travel/Hospitality, and Retail. His expertise in custom qualitative research solutions includes the development of market assessments, benchmark/best practice studies, adjacency/white space analyses, user needs assessments, gap analyses, competitive intelligence studies, and online research solutions development. Mr. Arnold also advises some of Guideline's largest clients in market entrance and investment strategies, M&A evaluations, research process improvements and sustainable innovation.

About Guideline

Founded in 1969, Guideline Inc., an infoGROUP company, is the nation’s premier provider of customized research and analysis designed to help companies make more informed decisions about critical business issues. Through its proven research methodologies and breadth of industry knowledge, Guideline’s experience enables companies to better understand their products, markets, technologies and customers to mitigate risk and accelerate growth. Specifically, the company has been integral with providing many healthcare and pharmaceutical companies with detailed studies on consumer and physician behavior, socio-economic/marketplace studies, and packaging/labeling to help develop adherence programs and policies. The company’s suite of research capabilities includes Custom Market Research, Strategic Intelligence, On-Demand Research, and Intota- Guideline’s Expert Network. To learn more, visit www.guideline.com

About infoGROUP

infoGROUP (www.infoGROUP.com) (NASDAQ: IUSA), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoGROUP has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoGROUP database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoGROUP products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoGROUP headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500. To know more about Sales Leads, click www.infoGROUP.com.

Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.