ExactTarget’s “Letters to the C-Suite” Offers Marketing Advice for 2009

INDIANAPOLIS--(BUSINESS WIRE)--ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing Letters to the C-Suite: Sage Advice For Uncertain Times, a free reference guide featuring thirteen marketing experts offering advice on how to emerge successful in 2009. As part of ExactTarget’s new Executive Alert resource series, the letters assist executives and marketers in determining how they should market in an uncertain economy.

Written by leading marketing authors, industry experts and well-known thought leaders, Letters to the C-Suite: Sage Advice For Uncertain Times shares a wide range of insights beyond just email. Topics addressed include best practices in social media, tips for enhancing company websites, messaging advice and the importance of innovation and experimentation.

“It is an honor to gather such a diverse collection of experts to provide timely advice to companies on how to optimize their marketing programs this year,” said Tim Kopp, chief marketing officer for ExactTarget. “This resource will help the C-suite better understand the importance of creating customer-centric marketing programs based on both traditional and non-traditional ROI models.”

Authors of the Letters to the C-Suite include:

• Joseph Jaffe, president of crayon and author of “Join the Conversation.”
• Ann Handley, chief content officer for Marketing Profs.
• Steve Yastrow, founder of Yastrow & Company and author of “We: The Ideal Customer Relationship.”
• Rohit Bhargava, author of “Personality Not Included.”
• Stefan Tornquist, research director of Marketing Sherpa, Inc.
• Pete Blackshaw, executive vice president of digital strategic services, Nielsen Online, author of “Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000.”
• Hunter Boyle, managing editor of the Marketing Experiments Journal.
• Rex Briggs, chief executive officer for Marketing Evolution and author of “What Sticks.”
• Jeanne S. Jennings, author of “The Email Marketing Kit.”
• Aaron Kahlow, founder of the Online Marketing Summit and Online Marketing Connect.
• Kelly Mooney, president and chief experience officer for Resource Interactive, co-author of “The Open Brand.”
• Jeanniey Mullen, chief marketing officer for Zinio and VIVMag, founder of The Email Experience Council and author of “Email Marketing: An Hour a Day.”
• Andy Sernovitz, chief executive officer of GasPedal, author of “Word of Mouth Marketing.”

To download a copy of Letters to the C-Suite: Sage Advice For Uncertain Times please click here.

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company’s suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget’s software powers permission-based email communications for thousands of organizations including CareerBuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John’s and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.