Pioneer Invites CES Attendees to Booth # 9827 to “Be Transformed” at Experiential Home Theater Demonstration

LAS VEGAS--(BUSINESS WIRE)--Pioneer Electronics (USA) Inc. invites visitors to its booth #9827 at the International Consumer Electronics Show (CES) to experience Pioneer®’s unprecedented home theater demonstration. Showcasing the award-winning work and intriguing insights from some of today’s heralded entertainment leaders such as The Dark Knight cinematographer Wally Pfister along with GRAMMY® and ACADEMY AWARD® winning sound mixers and composers, attendees will experience the brand new audio technology including A/V receivers and architectural speakers alongside the industry-leading KURO™ displays, Blu-ray Disc® players, demonstrating the discernible experience of high end entertainment and its power to transcend the technology surrounding them.

In a year that has been highlighted by relationships with Hollywood creative visionaries including Wally Pfister, director of cinematographer for The Dark Knight and Lost composer Michael Giacchino, Pioneer recognizes a mutual passion to transform audiences by the emotion of exceptional home theater. Consumers have an exclusive opportunity to understand what Pioneer has learned from working with these industry professionals, including the critical role that dynamic sound quality plays in creating a three-dimensional home entertainment experience that brings film, music and television programming to life.

“In every conversation we’ve shared with these creative professionals, we gain a new level of appreciation for the painstaking process they take in selecting for example, a subtle background color, the perfect transition in a song or even a specific scene edit – which are all done to deliver a specific emotional response within the viewer,” says Russ Johnston, executive vice president of the home entertainment and business solutions group for Pioneer Electronics (USA) Inc. “At CES 2009, we want to show attendees how Pioneer works to deliver a faithful reproduction of these music performances, feature films and sporting games to ensure Hollywood’s artistic visions are never lost in the home theater environment.”

From Thursday, January 8 through Sunday, January 11, 2009 at the Pioneer CES booth #9827, audiences will hear from key members of the creative community, including:

• Lance Accord, cinematographer for Lost in Translation, Marie Antoinette and Where the Wild Things Are, speaks to the elevated standards that are now evolving among today’s home audiences as a result of high performance home theater components. He explains, “It is only when using quality audio and video products that a consumer is placed in the middle of what they are seeing and hearing, in a nearly three-dimensional environment that surrounds the viewer in an unprecedented way.”

• Wally Pfister, a two-time Academy Award nominee for his cinematography work on Batman Begins, The Prestige and cinematographer on The Dark Knight, provides his unique methods in interpreting and adapting a screenplay by arranging it with a nearly musical cadence based around story arcs and character arcs. Having utilized a KURO flat-panel display in his mastering of The Dark Knight Blu-ray Disc feature film, Pfister’s goal is to deliver a visual narrative full of emotion that makes technology melt away.
• Bill Schnee is a GRAMMY® and Emmy® Award-winning sound recording mixer whose musical engineering career spans more than 40 years, earning him 140 platinum and gold records in genres from R&B to pop to jazz to country and adult contemporary. On the forefront of a new high fidelity audio format with his long-time compadre, legendary mastering engineer Doug Sax, Schnee views recorded music as a level of human interaction between the artist and the listener that is not only meant to sound as good as possible, but should envelop its listeners with the emotion of the lyrics, vocals and backing instruments.

• Tim Vine-Lott, technical director of AIR Studios, the legendary music studio founded by Sir George Martin, discusses the unique collaboration he has had with Pioneer in the development of key advancements featured throughout the Company’s audio products. It is in this direct relationship with the manufacturer that Vine-Lott says a beneficial opportunity exists to the end consumer who does not have to worry about technical specs and jargon but knows that these approved products have been developed and approved by their recording engineers to deliver the true intent and vision of their artistic work.

Pioneer’s special home theater presentation brings together its industry-leading video and audio products with memorable creative professional testimonials supported by dynamic on-screen footage. Combined, the demonstration illustrates the company’s relentless pursuit of home theater innovations that allow products to fade away and leave audiences transfixed by the entertainment around them.

Pioneer’s Home Entertainment and Business Solutions Group develops high definition home theater equipment for discerning entertainment junkies. Its flat-panel televisions, Blu-ray Disc players, A/V receivers and speakers bring a new level of emotion to the HD experience. The company brands include Pioneer and Elite®. When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products. More details can be located at www.pioneerelectronics.com.

For more information and images on the Pioneer home theater demonstration, visit the Pioneer CES page.

PIONEER, the PIONEER logo and the ELITE logo are registered trademarks of the Pioneer Corporation.

BLU-RAY DISC is a registered trademark of Sony Corporation.

CES BOOTH #9827