January 07, 2009 12:21 PM Eastern Time 

Viximo Announces TrueFlirt Virtual Flirting Application Now Available on Apple App Store

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Viximo today announced its TrueFlirt virtual flirting application for the iPhone is now available on the Apple App Store. This groundbreaking app allows users to send fully-interactive virtual 'Flirts' to one another.

"More than half of the 50-100 SMS text messages sent daily by the average 14-24 year old are flirtatious in nature. TrueFlirt was designed to make flirting less stressful, more playful and fun," said Rob Frasca, CEO of Viximo. "The iPhone is an ideal device for adding a deeper layer to the social dialogue and taking the art of flirting up a notch with the TrueFlirt app."

TrueFlirt combines text messaging with gorgeous, 2D animations that respond to user interaction and leverage breakthrough iPhone technologies, like the accelerometer and innovative Multi-Touch user interface, to enable users to flirt with immediacy, fun and style. The app comes preloaded with 11 irresistibly interactive Flirts. For example, users can offer the object of their affection a virtual Love Potion that bubbles and pours when they tap or shake the device or they can send a virtual fortune cookie that can be opened by shaking to reveal a tempting prediction about their blossoming romance. They can even "set the mood" with an over-the-top-kitschy bachelor pad Flirt, where users can tap objects in the scene to uncover sexy essentials like a hidden waterbed and disco ball. New Flirts and Flirt Collections are added regularly and automatically to keep the interaction fresh and exciting, with some featuring popular musicians, movie characters and pop culture icons.

TrueFlirt is available worldwide for $5.99 from Apple's App Store or at www.itunes.com/appstore/. A free version of TrueFlirt will also be available with limited functionality but the paid version of TrueFlirt is required to originate and send Flirts.

About Viximo

Viximo pushes the digital envelope with technologies that enhance communication and open massive monetization opportunities for social networks, online gaming and dating social applications, consumer brands, and digital creators alike. The company has introduced the first virtual gifting platform for the web and the iPhone around the creation, purchase and distribution of virtual goods. Viximo has distribution partnerships with leading online gaming sites Quibblo and WorldWinner, as well as popular Facebook applications We're Related, Always Athletes, Birthday Calendar and Family Tree. Viximo is a privately held company that was founded in 2007. Viximo hails from Cambridge, MA, and is financially backed by Sigma Partners and North Bridge Venture Partners.