John Lawlor Joins Vestcom International as Chief Commercial Officer

LITTLE ROCK, Ark.--(BUSINESS WIRE)--Vestcom International, Inc., the leading provider of customized shelf-edge marketing solutions to major retailers and brand manufacturers in the grocery, drug, and mass merchandising industries, today announced the appointment of John Lawlor as chief commercial officer (CCO). In this role, Lawlor is responsible for directing all sales and marketing and new product innovation activities for the company, and will serve on Vestcom’s Executive Committee.

Lawlor spent the past 13 years in leadership roles with marketing service businesses including Spectra Marketing as president & CEO and IPSOS-ASI as president—North America. Most recently Lawlor served as president—North American Client Solutions for Information Resources, Inc. Throughout his career, Lawlor has successfully led organizations in key growth initiatives which included the introduction of new and innovative solutions targeting the consumer packaged goods (CPG) industry and building senior level relationships within many of the world’s largest CPG manufacturers.

“The addition of John to lead our Commercial organization marks another step forward in our goal to become the industry’s leading shopper marketing services provider,” said Steve Bardwell, chairman and CEO of Vestcom. “John’s industry knowledge and expertise make him a valuable asset to our company. We look forward to leveraging his many talents.”

Originally from Ohio, Lawlor holds B.S. degrees in Economics and Biology from John Carroll University. He also completed the Executive Development Program at the Wharton School, University of Pennsylvania.

About Vestcom International, Inc.

Little Rock, Arkansas-based Vestcom is the leading provider of customized shelf-edge communications and specialized marketing services for the retail industry—delivering proven results and influencing shopper behavior at the point-of-decision for the nation’s top retailers and their suppliers, processing more than 100 million price/promotion updates per week through its ten production facilities located across the United States. Vestcom’s services benefit retail clients by reducing store operations expenses, increasing retail sales and coordinating in-store execution with retailers and their brand partners. For more information about Vestcom visit www.vestcom.com.