Brickfish® Appoints Social Media Expert Becky Carroll as Director of Social Media

SAN DIEGO--(BUSINESS WIRE)--Brickfish®, the social media advertising network, today announced the addition of Becky Carroll as Director of Social Media. Carroll will lead all aspects of social media marketing, including audience engagement and loyalty initiatives, social media outreach, and thought leadership.

“As a social media expert and customer loyalty advocate, Becky understands the intimate relationships brands must build with their consumers in order to gain their loyalty,” said Nichole Goodyear, president/CEO and co-founder of Brickfish. “By establishing Brickfish as a leader in the social media and user-generated-content advertising space, it was imperative the role be filled with someone on the cutting edge of online relationship building.”

Before joining Brickfish, Carroll was the president and founder of Petra Consulting Group, a management consultancy focused on creating “wow” customer experiences. Carroll also served as a senior consultant for Peppers and Rogers Group, spent 14 years at Hewlett Packard, most recently as the director of marketing for the UK and Ireland, and began her career at NASA/Ames Research Center. Carroll’s clients have included several Fortune 100 companies such as Electronic Arts, HP, Fujitsu and Ford. Carroll holds a Bachelor of Science degree in electrical engineering/computer science from the University of California Berkeley and a Masters Degree in Business Administration in marketing management from California State University East Bay.

Brickfish social media campaigns enable brands and agencies to launch online marketing campaigns that get consumers engaged in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM, email and more. Campaign participants interact with the brand campaign in a variety of ways that include creating, reviewing, sharing, voting upon, and watching brand-relevant content. This powerful viral marketing vehicle generates extensive brand awareness, engagement, reach and results.

For more information about Brickfish®, please visit www.Brickfish.com/company.

About Brickfish®

Brickfish®, a leading social media advertising network, enables brand advertisers to reach their target audience on the social Web through viral marketing campaigns that engage consumers in a meaningful brand dialogue. Consumers create exciting, personalized brand-focused user-generated content (UGC) and then virally share the campaign and their content with their vast social networks via widgets, blogs, IM and hundreds more. Additional campaign participants interact with the brand by creating, reviewing, sharing, voting upon, and watching brand-relevant content. All of these brand engagements are tracked with patent-pending Viral Map™ and Geo View technologies, which provide detailed data on the reach, engagement, and viral activity of each campaign across the Web and geographically. Brickfish uses an exclusive Cost Per Engagement® (CPE®) model for pricing and measuring consumer participation in online advertising campaigns. Brickfish has launched more than 250 successful campaigns for some of the world’s premier brands, including Kodak, Nike, Samsung, Coach, Givenchy, The North Face, Intuit, Qualcomm, and more.