ADDING MULTIMEDIA GE Debuts World’s First Truly Incandescent-Shaped Energy Smart® CFL Bulb

CLEVELAND--(BUSINESS WIRE)--Miniaturized electronics developed by GE Consumer & Industrial engineers and scientists are the enabling technology of a new covered GE Energy Smart® compact fluorescent light (CFL) bulb featuring the GE Spiral® CFL inside the glass bulb. With this new CFL—an exclusive design achievement that GE has protected with more than a dozen U.S. patent applications—the electronics fit in the neck of the bulb. The result is a profile that’s virtually identical to a standard incandescent light bulb.

The new covered GE Energy Smart® CFL bulb, a product of ecomagination^SM available only from GE, debuts nationwide at Target on December 28, 2008, at selected Ace Hardware stores in January, and more broadly around Earth Day (April 22, 2009) at retailers such as Sam’s Club and Walmart. It expands GE’s family of energy-saving, long-life CFL bulbs, which includes daylight and dimmable Spiral® CFLs, 3-way CFLs, and decorative covered CFLs with the GE Spiral® CFL on the inside. Each has instant-on technology and delivers the light quality consumers have come to expect from GE.

Best of both bulbs

GE anticipates its new 15-watt incandescent-shaped covered Energy Smart® CFL will appeal to people that want the energy savings and long-life performance of a GE Energy Smart® Spiral® CFL with the appearance, size and fit of a traditional incandescent bulb. The equivalent of a 60-watt incandescent bulb, the new 8,000-hour rated life CFL is guaranteed for 5 years based on 4 hours of daily use.

“These fit in more lamps and fixtures than standard GE Spiral® CFLs with the plastic base,” says Kathy Sterio, general manager of consumer marketing, GE Consumer & Industrial. “Some people just want an incandescent bulb profile so they can easily use it with clip-on lampshades or smaller table lamps. Other people may see it as more aesthetically pleasing than GE Spiral® CFLs in lamps or fixtures where the bulb is visible. It provides a more finished or tailored look that appeals to a lot of consumers.”

Additional wattages coming soon

Between April and June 2009, GE plans to introduce 9-watt and 20-watt incandescent-shaped covered GE Energy Smart® CFLs, 40-watt and 75-watt equivalents, respectively. Each will offer an 8,000-hour rated life and 5-year guarantee based on 4 hours of daily use. The 20-watt CFL will have a slightly taller profile that mirrors a standard incandescent 3-way bulb. A 100-watt equivalent, incandescent-shaped covered GE Energy Smart® CFL and other inventive products for household applications could be introduced as early as 2010.

GE Consumer & Industrial spans the globe as an industry leader in major appliance, lighting and integrated industrial equipment, systems and services. Providing solutions for commercial, industrial and residential use in more than 100 countries, GE Consumer & Industrial uses innovative technologies and "ecomagination," a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort, convenience and electrical protection and control. General Electric (NYSE: GE) brings imagination to work, selling products under the Monogram®, Profile™ GE®, Hotpoint®, SmartWater™ Reveal® and Energy Smart® consumer brands, and Entellisys® industrial brand. For more information, consumers may visit www.ge.com.

EDITOR’S NOTE:

Visit www.YouTube.com/GELightingFuture or click the below links to see informative videos showing a prototype of the world’s first truly incandescent-shaped GE Energy Smart CFL:

http://gelighting.portals.streamos.com/cc/channel.php?emcid=1484&empid=5136&packageid=0000

http://gelighting.portals.streamos.com/cc/channel.php?emcid=1484&empid=5137&packageid=0000