Research and Markets: A Text on the Tailored Design Method in Internet, Mail, and Mixed-Mode Surveys: Increase Response Rates & Obtain High Quality Feedback

DUBLIN, Ireland--(BUSINESS WIRE)--Research and Markets (http://www.researchandmarkets.com/research/f2723c/internet_mail_an) has announced the addition of John Wiley and Sons Ltd's new report "Internet, Mail, and Mixed-Mode Surveys: The Tailored Design Method, 3rd Edition" to their offering.

The Tailored Design Method

For over two decades, Dillman's classic text on survey design has aided both students and professionals in effectively planning and conducting mail, telephone, and, more recently, internet surveys. The Third Edition presents thoroughly updated and revised information about all aspects of survey research and features expanded coverage of online surveys. Dillman's unique Tailored Design Method, thoroughly explained and illustrated in the book, is the preferred model for practice. This invaluable resource is crucial for any researcher seeking to increase response rates and obtain high-quality feedback from survey questions.

Key Topics Covered:

• Turbulent Times for Survey Research
• The Tailored Design Method
• Coverage and Sampling
• The Basics of Crafting Good Questions
• Constructing Open and Closed Ended Questions
• From Questions to a Questionnaire
• Implementation Procedures
• When More than One Survey Mode is Needed
• Longitudinal and Internet Panel Surveys
• Customer Feedback Surveys and Alternative Delivery Technologies
• Effects of Sponsorship and the Data Collection Organization
• Surveying Businesses and Other Establishments
• Dealing with Uncertainty

For more information visit http://www.researchandmarkets.com/research/f2723c/internet_mail_an