BDMetrics’ New Online Marketing Platform Lets Tradeshow Exhibitors Target Attendees Online

BALTIMORE--(BUSINESS WIRE)--BDMetrics, Inc. today announced its new suite of event-centric online marketing solutions, which include online lead generation, search engine marketing, online display advertising, online video and mobile marketing. The company’s solutions are powered by its interactive tradeshow portals, which feature an online show guide, search engine and event-planning interface. BDMetrics powers such portals for leading tradeshows including the International CES, Pack Expo, NAB Show, NACS Show, NBAA and more.

“Exhibitors are attracted to the Pack Expo show because of the richness of our audience. With BDMetrics, our exhibitors can connect with this high-value audience in the months before and after the show,” said Chuck Yuska, president and CEO of Pack Expo/PMMI. “Plus, not only does BDMetrics help our exhibitors realize even better results, their robust reporting platform provides the numbers to validate the power of our show.”

Karen Chupka, senior vice president of events and conferences for the International CES, added, “The International CES is the ultimate networking opportunity, resulting in new business for thousands of exhibitors every year. Now, thanks to BDMetrics, our networking opportunities extend to the Internet, enabling our exhibitors to build awareness, generate leads and connect directly with our attendees 365 days a year.”

BDMetrics’ new and improved event-centric marketing solutions include:

• 365 Supplier Microsite: A comprehensive microsite within the show’s year-round online exhibitor directory, with an information request form for online lead capture.
• eventLeads: A lead generation solution through which exhibitors receive a pre-show prospect list representing those attendees meeting the exhibitor’s specific criteria, as well as the tools to target this high-value audience – including placement on prospects’ recommended exhibitors list and top ranking for their “eventKeywords” among supplier search results.
• eventAds: An online advertising solution targeting attendees on the online show portal, show-floor kiosks and tradeshow email alerts.
• eventVideo: An online video solution through which the exhibitor receives a branded video news station featuring their news, product demonstrations and more.
• eventMobile: A mobile marketing solution providing one exhibitor with exclusive sponsorship of the show’s mobile portal, which enables attendees to search for suppliers from the show floor.
• eventMetrics: Detailed reporting highlighting tradeshow performance, including the number of attendees reached, planned booth visits, information requests and more.

“Tradeshows maintain their position atop B2B marketing plans because of their ability to aggregate an in-market audience, drive in-person meetings and generate new business,” said Mollie Spilman, president of BDMetrics. “By combining the power of online social networking with face-to-face events, BDMetrics helps exhibitors identify and reach this in-market audience before the event and connect with them at the show.”

Attendees of the IAEE Expo! Expo! annual conference for tradeshow and exhibition managers can learn more about BDMetrics’ solutions by visiting booth #719 from December 10 – 11, 2008 in Miami Beach, Florida.

ABOUT BDMETRICS

BDMetrics provides online media and marketing solutions for the tradeshow industry. The company has developed online event portals for the industry’s leading tradeshows, including the International CES, Pack Expo, NAB Show, NACS Show, NBAA and more. BDMetrics’ interactive portals serve as an online show guide, search engine and event-planning interface for attendees, while providing exhibitors with a highly targeted online marketing platform on which to promote their booth and their business. Founded in 2001, BDMetrics is a privately held company headquartered in Baltimore, Maryland.