December 02, 2008 12:00 PM Eastern Time 

Dell Design Studio Delivers Creative and Unique Online Shopping Experience on Dell.com

ROUND ROCK, Texas--(BUSINESS WIRE)--Dell today unveiled Design Studio, an interactive gallery of original contemporary artwork commissioned exclusively for personalizing Dell Studio^™ 15 and 17 laptops. The unveiling of Design Studio on Dell.com, one of the world’s largest and best consumer electronics shopping destinations, marks an industry first and gives individuals nearly unlimited potential to turn their laptop into works of art.

Exploring the more than 100 creative and colorful personalization options in the Design Studio is easy and intuitive. Online shoppers in the U.S. can apply a design, change viewing angles, zoom in on details, and read an artist’s inspiration or bio with a few mouse clicks. They can also share their favorite images with friends through links to FaceBook, My Space, Stumbleupon, Twitter and Digg.

The News

• Dell.com, one of the world’s largest and busiest online destinations for consumer electronics has unveiled Dell Design Studio, a unique online experience that allows people to personalize Dell Studio laptops with exclusive, original artwork.
• Dell Design Studio offers more than 100 exclusive and original works of art to express personal style for the Dell Studio 15 and Studio 17 laptops for $75. Each image is permanently tattooed into the laptop lid, making the design extremely durable.
• For easy browsing in the gallery, personalization options are categorized by artists, colors and (PRODUCT) ^RED.
  • Works by Jason Bacon, Brittany Waldner, Derek Welch, and Guillaume Wolf join images by Joseph Amedokpo, Tristan Eaton, Siobhan Gunning, Bruce Mau, and Mike Ming.
  • Dell’s (PRODUCT)^RED artwork selection expands to 52 unique images. Each purchase of a new Dell Studio 15 or 17 laptop with a (PRODUCT)^RED artwork directly contributes $20 to The Global Fund, which helps fund AIDS programs in Africa.
• Several images are available in a “series” – variations of an image based on color scheme or levels of additional detail. Shoppers can select an interpretation that best reflects their unique style.

Quotes

“Dell.com is one of the world’s largest and certainly favorite online destinations for consumer electronics, and we are committed to delivering the technology and features that people value,” said Michael Tatelman, vice president, Dell global consumer sales and marketing. “Dell Design Studio is a convergence of art, discovery, creativity and culture allowing for complete self-expression with technology. We’ve commissioned amazing talent from around the globe to create beautiful artwork for the gallery and are delighted to share these unique artistic interpretations and expressions.”

“We live in an interesting time when we have the choice to ‘design’ our life and express our creativity in ways unprecedented in history. To me, ‘Life is a sketchbook’; and computers are tools that help me everyday communicate and express myself.” Artist Guillaume Wolf, Life is a Sketchbook.

Links to:

• www.dell.com/designstudio
• www.dell.com/joinred
• www.joinred.com
• Dell Studio laptops with (PRODUCT)^RED artwork in BusinessWeek

People worldwide can buy Dell (NASDAQ: DELL) online, by phone and in 15,000 stores.

Dell disclaims any proprietary interest in the marks and names of others.