Focus On the World Outdoor Appliances & Power Tools Market

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World Outdoor Appliances & Power Tools Market

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This report analyzes the worldwide markets for Outdoor Appliances & Power Tools in Thousands of Units. The major product segments analyzed are Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snowthrowers, and Trimmers/Brush Cutters). The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East, and Latin America. Annual forecasts are provided for each region for the period of 2000 through 2015. The report profiles 233 companies including many key and niche players worldwide such as Alamo Group, Inc., Black & Decker Corporation, Blount International, Inc., Bosch Lawn and Garden Ltd., Briggs & Stratton Corp, Deere & Co., Husqvarna AB, Jarden Corporation, Coleman Company, Inc., Makita Corporation, McCulloch Motors Inc., MTD Products, Inc., Techtronic Industries Company Ltd., and The Toro Company. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

OUTDOOR APPLIANCES & POWER TOOLS MCP-2258 A GLOBAL STRATEGIC BUSINESS REPORT

CONTENTS

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations I-1 Disclaimers I-2 Data Interpretation & Reporting Level I-2 Quantitative Techniques & Analytics I-3 Product Definitions and Scope of Study I-3 Product Segments I-4 Bug Killers I-4 Chain Saws I-4 Hedge Trimmers I-4 Leaf Blowers I-4 Outdoor Grills I-4 Walk Behind Power Mowers I-4 Riding Garden Tractors I-4 Riding Mowers & Lawn Tractors I-4 Rotary Tillers I-5 Snowthrowers I-5 Trimmers/Brush Cutters I-5

II. EXECUTIVE SUMMARY

1. Outlook II-1 Market Analytics II-1

2. Industry Trends II-2 Powered and Upgraded Outdoor Appliances – Poised to Power Up the Market II-2 Multi-Tasking Equipment Gaining Prominence II-2 Rising Interest in Golf Offers Lucrative Prospects II-2 Market for Outdoor Appliances - Highly Seasonal II-2 Changing Consumer Preferences II-3 Narrowing Line Between Indoor and Outdoor Products II-3 Replacement of Metal Parts with Plastic II-3 Improved Lawn Mowers Flood the Market II-3 Increasing Disposable Incomes – A Boon to Gardening Equipment II-3 Surge in Demand for Cordless and Battery Powered Appliances II-4 Environmental Concerns Leading to Development of Better Products II-4 Replacement Market – A Growth Factor II-4

Table 1: World Market for Outdoor Appliances and Power Tools- Average, Low and High Life Expectancies in Years for Snowthrowers, Back-Pack Gasoline Leaf Blowers, Handheld Gasoline Leaf Blowers, Charcoal-Fired Outdoor Grills, Riding Lawn Mowers and Tractors, Gasoline-Based Power Mowers, Gas-Fired Outdoor Grills, and Electric-Fired Outdoor Grills (includes corresponding Graph/Chart) II-5 Consumer Convenience – Primary Factor Impacting the Market II-5 Techtronic Industries Revolutionizing Power Tools Market II-6 Shift towards Low-Cost Countries II-6 Environmental Concerns Pose a Major Challenge in Developed Markets II-6 Growing Popularity for Environment Friendly Electric Lawn Mowers II-6 Pollution Control: A Hot Issue II-6 Leading Players in the Power Tool Industry II-7

Table 2: Worldwide Power Tools Market (2004 & 2005): Percentage Breakdown of Value Sales by Company- Black and Decker, Bosch, Makita, and Others (includes corresponding Graph/Chart) II-7 Channels of Distribution II-7

3. Product Overview II-8 Garden Equipment II-8 Electric Outdoor Equipment II-8 Outdoor Appliances and Power Tools - A Categorization II-8 Bug Killers II-8 Chain Saws II-8 Trimmers/Brushcutters II-8 Outdoor Grills II-9 Lawn Mowers II-9 Battery Powered Lawn Mowers II-9 Highwheel Walk Behind Mowers II-9 Push Mowers II-9 Reel Lawn Mowers II-10 Rotary Tillers II-10 Hedge Trimmers II-10 Snow Throwers II-10 Garden Maintenance Products II-10 Outdoor Power Equipment (OPE) II-11 I. Large OPE II-11 1. Large Wheeled OPE II-11 i. Tillers/Cultivators II-11 ii. Mowers/Tractors II-11 a. Walk-Behind Lawn Movers II-11 b. Riding Mowers II-12 c. Lawn Tractors II-12 d. Garden Tractors II-12 iii. Spreaders/Seeders II-12 iv. Snowthrowers II-12 2. Large Stationary OPE II-12 i. Chippers/Shredders II-13 a. Shredders II-13 b. Chippers II-13 c. Chipper/shredders II-13 ii. Power Composters II-13 II. Portable OPE II-13 1. Trimmers II-13 i. String Trimmers II-13 ii. Trimmers/Brushcutters II-14 iii. Hedge Trimmers II-14 iv. Edge Trimmers II-14 v. Hand Trimmers II-14 2. Blowers II-14 3. Wood-Cutters II-15 i. Chainsaws II-15 ii. Log splitters II-15

4. Factors Influencing Outdoor Appliances and Power Tools Market II-16

Lawn Equipment and Supplies Highly Weathered II-16 Weather II-16 Economy II-16 Housing Starts II-16 Gardening as an Attitude II-16 Environment Concerns II-16 Aging Population II-17

5. Product Launches II-18 Toro Introduces POLAR TRAC™ System II-18 Toro Presents ZMaster® Z300 Series Sub-Compact Mowers II-18 Toro Unveils Greensmaster® Flex™ 18 II-18 Toro Presents Four Novel Reelmaster Fairway Mowers II-19 Coleman Launches Tabletop Propane Grill II-19 Simplicity Adds Conquest Yard Tractor Model II-19 Weber-Stephen Widens Gas Grills Line II-19 Char-Broil Launches New TEC Series Grills II-20 Char-Boil Launches Grill2Go® Advantage™ II-20 Husqvarna Presents NASCAR Chain Saw II-20 Home Depot Adds Two New Lawn Tractors II-20 Stihl Introduces New Range of Powerful Equipment II-21 Farm & Garden Machinery Unveils Chain Saws and Brush Cutters II-21 Alien Power Equipment Introduces New Garden Equipment II-21 Swedish Inventors Develop a New Powerful Chain Saw II-21 Viking Introduces Outdoor Electric Smoker Oven II-21 RedMax Releases New Home Series II-21 Magic Circle Introduces the Dixie Copper . II-21

6. Recent Industry Activity II-22 Husqvarna to Acquire Jenn Feng II-22 Bosch Acquires Measuring Tool Maker Robotoolz II-22 Bosch to Invest in Russian Power Tools Facility II-22 Carborundum Universal to Enter Power Tools Business II-22 Ise Blu Equity Acquires XGPower II-22 Husqvarna Acquires US Concrete Saw Maker Soff-Cut II-22 Alamo Group Acquires Henke Manufacturing II-23 Husqvarna Acquires Outdoor Products Business of Komatsu Zenoah II-23 Husqvarna to Acquire Swedish Klippo AB II-23 Husqvarna AB to Invest in Chinese Facility II-23 Husqvarna AB to Invest in Japanese Zenoah Facility II-23 Bosch to Raise Power Tools Capacity in India II-23 CUMI to Enter Power Tools Business, Set Up Facility Near Bangalore II-24 Retail Chain Travis Perkins to Sell Sparky Eltos’ Products II-24 Atco-Qualcast Changes its Name to Bosch Lawn and Garden II-24 Husqvarna Acquires Assets of Dixon Industries II-24 Ariens Company Acquires Bynorm II-24 Husqvarna and Komatsu Zenoah Ink Letter of Intent II-24 Salton Signs Pact with Cropley Holdings and Omachron Science II-25 Electrolux Spin-off Outdoor Products Operations II-25 Techtronic Acquires Atlas Copco’s Electric Tool II-25 Alamo Group Inc. Acquires Spearhead Machinery II-25 Jarden Corporation Acquires American Household Inc II-25 Electrolux Outdoor Signs Agreement with Firefly Energy II-26 John Deere to Supply Equipment to TruGreen Landcare II-26 Stihl Romania Announces Opening of Distribution Centre II-26 MTD Products Opens Four New Centers II-26 Briggs & Stratton Power Products Group Acquires SMI II-26 Black & Decker Acquires Pentair’s Tools II-27

7. Focus on Select Players II-28 Alamo Group, Inc. (US) II-28 Black & Decker Corporation (US) II-28 Blount International, Inc. (US) II-28 Bosch Lawn and Garden Ltd. (UK) II-29 Briggs & Stratton Corp (US) II-29 Deere & Company (US) II-29 Husqvarna AB (Sweden) II-30 Jarden Corporation (US) II-30 Coleman Company, Inc. (US) II-30 Makita Corporation (Japan) II-30 McCulloch Motors, Inc. (US) II-31 MTD Products, Inc. (US) II-31 Techtronic Industries Co. Ltd. (Hong Kong) II-31 The Toro Company (US) II-31

8. Global Market Perspective II-33

Table 3: World Recent Past, Current & Future Analysis for Outdoor Appliances and Power Tools by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-33

Table 4: World Long-term Projections for Outdoor Appliances and Power Tools by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-34

Table 5: World 10-Year Perspective for Outdoor Appliances and Power Tools by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia- pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-35

Table 6: World Recent Past, Current & Future Analysis for Bug Killers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-36

Table 7: World Long-term Projections for Bug Killers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-37

Table 8: World 10-Year Perspective for Bug Killers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-38

Table 9: World Recent Past, Current & Future Analysis for Chain Saws by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-39

Table 10: World Long-term Projections for Chain Saws by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-40

Table 11: World 10-Year Perspective for Chain Saws by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-41

Table 12: World Recent Past, Current & Future Analysis for Hedge Trimmers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-42

Table 13: World Long-term Projections for Hedge Trimmers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-43

Table 14: World 10-Year Perspective for Hedge Trimmers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-44

Table 15: World Recent Past, Current & Future Analysis for Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-45

Table 16: World Long-term Projections for Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-46

Table 17: World 10-Year Perspective for Leaf Blowers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-47

Table 18: World Recent Past, Current & Future Analysis for Leaf Blowers by Product Segment – Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-48

Table 19: World Long-term Projections for Leaf Blowers by Product Segment – Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-48

Table 20: World 10-Year Perspective for Leaf Blowers by Product Segment – Percentage Breakdown of Unit Sales for Back Pack Leaf Blowers, and Handheld Leaf Blowers Markets for Years 2003, 2008 & 2012 II-49

Table 21: World Recent Past, Current & Future Analysis for Back Pack Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-50

Table 22: World Long-term Projections for Back Pack Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-51

Table 23: World 10-Year Perspective for Back Pack Leaf Blowers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-52

Table 24: World Recent Past, Current & Future Analysis for Handheld Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-53

Table 25: World Long-term Projections for Handheld Leaf Blowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-54

Table 26: World 10-Year Perspective for Handheld Leaf Blowers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-55

Table 27: World Recent Past, Current & Future Analysis for Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East andv Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-56

Table 28: World Long-term Projections for Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-57

Table 29: World 10-Year Perspective for Outdoor Grills by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-58

Table 30: World Recent Past, Current & Future Analysis for Outdoor Grills by Product Segment– Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets Independently Analyzed with Annual Sales Figures in ‘000 Units (includes corresponding Graph/Chart) II-59

Table 31: World Long-term Projections for Outdoor Grills by Product Segment– Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-59

Table 32: World 10-Year Perspective for Outdoor Grills by Product Segment – Percentage Breakdown of Unit Sales for Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills and Gas-Fired Outdoor Grills Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-60

Table 33: World Recent Past, Current & Future Analysis for Charcoal-Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-61

Table 34: World Long-term Projections for Charcoal- Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-62

Table 35: World 10-Year Perspective for Charcoal-Fired Outdoor Grills by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-63

Table 36: World Recent Past, Current & Future Analysis for Electric-Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-64

Table 37: World Long-term Projections for Electric- Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-65

Table 38: World 10-Year Perspective for Electric-Fred Outdoor Grills by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-66

Table 39: World Recent Past, Current & Future Analysis for Gas-Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-67

Table 40: World Long-term Projections for Gas-Fired Outdoor Grills by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-68

Table 41: World 10-Year Perspective for Gas-Fired Outdoor Grills by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-69

Table 42: World Recent Past, Current & Future Analysis for Walk Behind Power Mowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-70

Table 43: World Long-term Projections for Walk Behind Power Mowers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-71

Table 44: World 10-Year Perspective for Walk Behind Power Mowers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-72

Table 45: World Recent Past, Current & Future Analysis for Riding Garden Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-73

Table 46: World Long-term Projections for Riding Garden Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-74

Table 47: World 10-Year Perspective for Riding Garden Tractors by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-75

Table 48: World Recent Past, Current & Future Analysis for Riding Mowers & Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-76

Table 49: World Long-term Projections for Riding Mowers & Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-77

Table 50: World 10-Year Perspective for Riding Mowers & Lawn Tractors by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-78

Table 51: World Recent Past, Current & Future Analysis for Riding Mowers & Lawn Tractors by Product Segment – Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-79

Table 52: World Long-term Projections for Riding Mowers & Lawn Tractors by Product Segment – Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-79

Table 53: World 10-Year Perspective for Riding Mowers & Lawn Tractors by Product Segment – Percentage Breakdown of Unit Sales for Front Engine Riding Mowers and Lawn Tractors, and Rear Engine Riding Mowers and Lawn Tractors Markets for Years 2003, 2008 & 2012 II-80

Table 54: World Recent Past, Current & Future Analysis for Front Engine Riding Mowers and Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-81

Table 55: World Long-term Projections for Front Engine Riding Mowers and Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-82

Table 56: World 10-Year Perspective for Front Engine Riding Mowers and Lawn Tractors by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-83

Table 57: World Recent Past, Current & Future Analysis for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-84

Table 58: World Long-term Projections for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-85

Table 59: World 10-Year Perspective for Rear Engine Riding Mowers and Lawn Tractors by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-86

Table 60: World Recent Past, Current & Future Analysis for Rotary Tillers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-87

Table 61: World Long-term Projections for Rotary Tillers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-88

Table 62: World 10-Year Perspective for Rotary Tillers by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-89

Table 63: World Recent Past, Current & Future Analysis for Snow Throwers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-90

Table 64: World Long-term Projections for Snow Throwers by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-91

Table 65: World 10-Year Perspective for Snow Throwers by Geographic Region - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003,2008 & 2012 (includes corresponding Graph/Chart) II-92

Table 66: World Recent Past, Current & Future Analysis or Trimmers/Brush Cutters by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) II-93

Table 67: World Long-term Projections for Trimmers/ Brush Cutters by Geographic Region – US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) II-94

Table 68: World 10-Year Perspective for Trimmers/Brush Cutters by Geographic Region – Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific (excluding Japan), Middle East and Latin America Markets for Years 2003, 2008 & 2012 (includes corresponding Graph/Chart) II-95

III. MARKET

1. The United States III-1 A.Market Analysis III-1 Outlook III-1 Growth Prospects in Regional Markets III-1 Residential Sector Dominates US Market Sales III-1 Commercial Landscapers Accounts for Larger Pie in Commercial Sector III-1 Consumer Preference Commands Outdoor Appliances Market III-2 Gas Grills of $500-$800 Range – Most Prominent III-2

Table 69: US Market for Outdoor Gas Grills (2002 & 2004): Percentage Breakdown of Volume Sales by Price Range for Less than US$100, US$100-US$500, US$500-US$800, US$800-US$1200, US$1200-US$2000, and Above US$2000 (includes corresponding Graph/Chart) III-3 2001 & 2002: Years of Mixed Fortunes III-3 Import – Export Scenario III-3 The US - A Major Exporter of Lawn and Garden Equipment III-3 Canada – Dominates the Trade III-4 Widening Trade Deficit Spur Competition from Overseas Producers III-4 Imports And Exports In The Recent Past III-4 Snow Blowers III-4

Table 70: US Exports of Snow Blowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for Canada, Sweden, Germany, Russia, Norway, France, Belgium, and Others (includes corresponding Graph/Chart) III-4

Table 71: US Imports of Snow Blowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for China, Canada, Japan, Finland, Switzerland, and Others (includes corresponding Graph/Chart) III-5 Riding Mowers III-5

Table 72: US Exports of Riding Mowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for France, Canada, Australia, Netherlands, Sweden, United Kingdom, Belgium, Germany, Denmark, Italy and Others (includes corresponding Graph/Chart) III-5

Table 73: US Imports of Riding Mowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for Canada, Sweden, Japan, United Kingdom, and Others (includes corresponding Graph/Chart) III-6 Electric Mowers III-6

Table 74: US Exports of Electric Mowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for Canada, United Kingdom, Mexico, Italy, Australia, Germany, and Others (includes corresponding Graph/Chart) III-6

Table 75: US Imports of Electric Mowers (2002 & 2004): Percentage Breakdown of Volume by Geographic Region for Canada, Taiwan, Germany, Hungary, China, Brazil, Italy and Others (includes corresponding Graph/Chart) III-7 Competitive Scenario III-7 Competitive Strategies III-8 Walk-Behind Mowers (Gas) III-8

Table 76: US Walk-Behind Mowers (Gas) Market (2002-2004): Percentage Breakdown of Volume Sales by Company- American Yard Products/ Electrolux, MTD Products, Murray Inc, The Toro Company, and Others (includes corresponding Graph/Chart) III-8 Handheld Electric Leaf Blowers III-9

Table 77: US Handheld Electric Leaf Blowers Market (2003 & 2004): Percentage Breakdown of Volume Sales by Company-The Toro Company, Black & Decker, Electrolux Home Products, MTD Products, and Others (includes corresponding Graph/Chart) III-9 Snow Throwers (Gas) III-9

Table 78: US Snow Throwers (Gas) Market: Percentage Breakdown of Volume Sales by Company- MTD, Toro Company, American Yard Products/Electrolux, Ariens, Murray and Others (includes corresponding Graph/Chart) III-9 Outdoor Grills III-10

Table 79: US Outdoor Grills Market (2003 & 2004): Percentage Breakdown of Volume Sales by Company- Sunbeam Outdoor Products, Weber-Stephen, W.C. Bradley, Coleman Company, and Others (includes corresponding Graph/Chart) III-10 Riding Mowers (Gas) III-10

Table 80: US Riding Mowers (Gas) Market Percentage Breakdown of Volume Sales by Company- Deere & Co., American Yard Products/Electrolux, MTD Products, Murray, The Toro Company, and Others (includes corresponding Graph/Chart) III-10 Issues & Trends III-11 Rising Home Ownership – A Prime Growth Factor III-11

Table 81: New Housing Constructions in the US by Type in Thousand Units: 2001, 2003, 2005 & 2010 (includes corresponding Graph/Chart) III-11 Stringent Regulations – Major Leveraging Factor III-12 Online Marketing – Gaining Prominence III-12 Outdoor Cooking Heating Up III-12 Merger and Acquisition Mania of Industry Participants III-12 Prices Play a Crucial Role in Product Selection III-13 Equipment Manufacturers Raising the Bar III-13 Snow Throwers – Losing Ground III-13 Leaf Blower Ban – A Major Issue III-13 Decreasing Landscape Firms and Maturing Technology Slows Down Growth III-14 Other Major Trends III-14 Gardening - A Way of Life III-14 A Trend Towards Reduced Lawn Waste and Recycling III-14 Increased New Product Developments and Launches III-15 Promotional Activities Gaining Importance III-15 Lawn Mower Market Driven by Replacement Demand III-15 EPA Regulating the Market III-15 Growth Inhibitors III-15 Entry Barriers III-15 Home Centers & Mass Merchandisers – Major Distribution Channels for Outdoor Appliances III-16

Table 82: US Market for Outdoor Appliances & Power Tools (2004): Percentage Share Breakdown of Volume Sales by Distribution Channel for Home Centers, Mass Merchandisers, Hardware Stores, Other Retailers and Trucks Direct (includes corresponding Graph/Chart) III-16 Product Launches III-16 Strategic Corporate Developments III-19 Select Players III-21 Alamo Group, Inc. III-21 Black & Decker Corporation III-21 Blount International, Inc. III-22 Briggs & Stratton Corp III-22 Simplicity Manufacturing, Inc. III-23 Deere & Company III-23 Husqvarna Outdoor Products, Inc III-23 Jarden Corporation III-23 Coleman Company, Inc III-24 McCulloch Motors, Inc. III-24 MTD Products, Inc. III-24 Murray Inc. III-24 Robert Bosch Tool Corporation III-24 Gilmour Group III-25 The Ariens Company III-25 The Toro Company III-25 W. C. Bradley Company III-26 Weber-Stephen Products Co. III-26 Ducane Products Co III-26 B.Market Analytics III-27

Table 83: US Recent Past, Current & Future Analysis for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-27

Table 84: US Long-term Projections for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-28

Table 85: US 10-Year Perspective for Outdoor Appliances & Power Tools by Product Segment – Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-29

2. Canada III-30 Market Analysis III-30

Table 86: Canadian Recent Past, Current & Future Analysis for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-30

Table 87: Canadian Long-term Projections for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-31

Table 88: Canadian 10-Year Perspective for Outdoor Appliances & Power Tools by Product Segment – Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-32

3. Japan III-33 A.Market Analysis III-33 Strategic Corporate Developments III-33 Makita Corporation – A Major Japanese Player III-33 B.Market Analytics III-34

Table 89: Japanese Recent Past, Current & Future Analysis for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-34

Table 90: Japanese Long-term Projections for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-35

Table 91: Japanese 10-Year Perspective for Outdoor Appliances & Power Tools by Product Segment – Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, and Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-36

4. Europe III-37 A.Market Analysis III-37 Eastern Europe: The Emerging Market III-37 Increasing Purchases from Women III-37 Imports from Asia – A Major Threat III-37 B.Market Analytics III-38

Table 92: European Recent Past, Current & Future Market Analysis for Outdoor Appliances & Power Tools by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-38

Table 93: European Long-term Projections for Outdoor Appliances & Power Tools by Geographic Region- France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-39

Table 94: European 10-Year Perspective for Outdoor Appliances & Power Tools by Geographic Region- Percentage Breakdown of Unit Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-40

Table 95: European Recent Past, Current & Future Analysis for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal- Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-41

Table 96: European Long-term Projections for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-42

Table 97: European 10-Year Perspective for Outdoor Appliances & Power Tools by Product Segment – Percentage Breakdown of Unit Sales for Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets for 2003, 2008 & 2012 (includes corresponding Graph/Chart) III-43

4a. France III-44 Market Analysis III-44

Table 98: French Recent Past, Current & Future Analysis for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal- Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/ Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2000 through 2010 (includes corresponding Graph/Chart) III-44

Table 99: French Long-term Projections for Outdoor Appliances & Power Tools by Product Segment- Bug Killers, Chain Saws, Hedge Trimmers, Leaf Blowers (Back Pack Leaf Blowers, and Handheld Leaf Blowers), Outdoor Grills, (Charcoal-Fired Outdoor Grills, Electric-Fired Outdoor Grills, And Gas-Fired Outdoor Grills), Walk Behind Power Mowers, Riding Garden Tractors, Riding Mowers & Lawn Tractors (Front Engine, and Rear Engine), Rotary Tillers, Snow Throwers and Trimmers/Brush Cutters Markets Independently Analyzed with Annual Sales Figures in ‘000 Units for Years 2011 through 2015 (includes corresponding Graph/Chart) III-45

Table 100: French 10-Year Perspective for Outdoor Appliances & Power To

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