NFL and Monster Team for Unique Promotion

NEW YORK--(BUSINESS WIRE)--The National Football League (NFL) and Monster®, the leading global online career and recruitment resource and flagship brand of Monster Worldwide, Inc. (NYSE: MWW) today announced they have entered into a multi-year unique marketing and sponsorship alliance. Monster will become the official career services sponsor of the NFL and will work jointly to create a customized, year-long promotion slated to kick off at Super Bowl XLIII. The relationship will also mark Monster’s return to the Super Bowl for the first time since 2004.

“We are looking forward to working with this industry leader on year-round marketing programs that will engage NFL fans in exciting and unique ways.”

“As the world's leading online recruitment brand, we're proud to be aligned with the world's most successful sports league,” said Ted Gilvar, executive vice president and chief global marketing officer, Monster. “Monster continues to seek creative and innovative ways to reach consumers and we believe this unique relationship with the NFL underscores that commitment. We are looking forward to leveraging the year's largest advertising stage to launch this promotion that will bring year-long attention to our brand as well as showcase the ‘new’ Monster.”

“We are pleased to welcome Monster to our family of partners,” said Mark Waller, the NFL’s senior vice president of marketing and sales. “We are looking forward to working with this industry leader on year-round marketing programs that will engage NFL fans in exciting and unique ways.”

As part of the launch, Monster will place an ad in the Super Bowl. During the broadcast, there will also be an integrated 30-second “In-Game Enhancement” which will be used to launch the Monster/NFL-themed promotion that will drive traffic to monster.com. Monster also becomes an official sponsor of the NFL Draft, NFL Kickoff, NFL Playoffs, Super Bowl and NFL Pro Bowl.

About Monster Worldwide

Monster Worldwide, Inc. (NYSE: MWW), parent company of Monster(R), the premier global online employment solution for more than a decade, strives to inspire people to improve their lives. With a local presence in key markets in North America, Europe, Asia and Latin America, Monster works for everyone by connecting employers with quality job seekers at all levels and by providing personalized career advice to consumers globally. Through online media sites and services, Monster delivers vast, highly targeted audiences to advertisers. Monster Worldwide is a member of the S&P 500 index. To learn more about Monster's industry-leading products and services, visit www.monster.com.