November 24, 2008 08:01 AM Eastern Time 

New, Free iPhone App in the Zumobi Network Connects Users With Social Networks

SEATTLE--(BUSINESS WIRE)--Zumobi (www.Zumobi.com), today announced the availability of Ziibii, a free iPhone App now available on iTunes. Ziibii users enjoy a new way to stay in-touch and in-the-loop with friends, photos and the world around them. Blending Facebook, Twitter, Flickr , YouTube, and web content into a fresh experience, Ziibii is easy-to-use, fun to explore, and offers great features for wireless consumers as well as brands.

“As consumers flood to what Zumobi refers to as ‘Superphones,’ Ziibii brings benefits to brands looking for a new way to engage users while providing a unique and fun way for people to stay connected to the content they want.”

Ziibii enables real-time social interaction between users across a variety of popular social media applications, as well as on-going discovery of news, stories and blogs throughout the day. Displayed on the screen of the handset, Ziibii’s visual expression metaphor is a river with content “rafts” floating with the user’s pre-defined content, including direct-connect to social networking sites and RSS feeds. A video of the demo can be seen on YouTube at: http://www.youtube.com/watch?v=PZXDbMTHQ1Y and additional information can be found at: www.Ziibii.com

Branding Opportunities

Ziibii’s highly engaging environment also offers a unique showcase for brands. With Ziibii’s creative inventory of advertising and sponsorship opportunities, brands are seamlessly immersed into content flow, becoming part of the user’s on-going engagement and product experience. Offering compelling content discovery and real-time interaction between wireless users, Ziibii offers a creative inventory of mobile advertising, sponsorships and media units to maximize brand impact, and features advanced reporting tools and analytics for usage and behavior.

“Smartphones have clearly emerged in the mainstream marketplace, no longer used solely by the business community, and the advent of the iPhone took the concept of the smartphone to the next level,” said John SanGiovanni, Co-Founder and Vice President of Product Design. “As consumers flood to what Zumobi refers to as ‘Superphones,’ Ziibii brings benefits to brands looking for a new way to engage users while providing a unique and fun way for people to stay connected to the content they want.”

About Zumobi & The Zumobi Network

Zumobi is a mobile media company that creates innovative applications which run on next generation smartphones. These applications provide unique and compelling opportunities for brands to engage and interact with their target audiences. For more information, please visit www.Zumobi.com.