November 20, 2008 07:00 AM Eastern Time 

New Xerox EverFlat Paper Makes Book Bulge Disappear

ROCHESTER, N.Y.--(BUSINESS WIRE)--Xerox Corporation (NYSE: XRX) today introduced EverFlat Paper, allowing photo and other books to lay completely flat — making them more appealing to consumers. Xerox also unveiled four other photo paper products that make it easy for digital print providers, minilabs and retail outlets to deliver non-traditional photo items such as school photos, little league baseball cards and restaurant table-top displays.

“These new applications are easy-to-implement, high-margin opportunities that allow businesses to get the most of their existing digital technology investments,” said Steve Simpson, vice president and general manager, Xerox Supplies Business Unit. “The traditional photo business currently is challenged by new technologies and new consumer attitudes, and the ability to offer premium and unique eye-catching products is a key factor for success in this business.”

Xerox EverFlat Paper allows the pages in an open book to lay completely flat, rather than bowing or arcing up toward the spine. Flat pages make it easier to view an image across two pages. The paper has an 80 lb. cover weight that provides a thicker, premium feel over traditional paper. It can be used for photo books as well as computer / technical manuals, desk calendars, textbooks, cookbooks and music books.

Fujifilm Lab Solutions is offering Xerox EverFlat Paper and other new products to its customers. “Retailers and minilabs are under tremendous pressure to provide their customers with products that go beyond traditional 4" x 6" prints,” said Thomas A. Curley, director of marketing - Lab Solutions, Imaging Division, Fujifilm U.S.A., Inc. “These cool new offerings provide exactly what our customers are looking for – new photo products to sell with no additional equipment requirements.”

The other new photo applications are:

• Xerox PhotoPix, a pre-cut, tabloid-sized sheet that creates one 8" x 10", one 5" x 7" and four wallet-size high-gloss photos. No additional pre- or post-printing finishing is required. PhotoPix is cost effective because from just one print the customer can produce six photos. The sheet is perforated in the center so it can be folded and placed into a conventional 9" x 12" envelope. PhotoPix requires no cutting or trimming.
• Xerox SportsPix, a letter-sized, pre-cut sheet that simplifies the process of printing on-demand trading cards – a popular application. SportsPix sheets create two double-sided cards and are ideal for jobs that require photos, plus text. Once assembled, the end customer has two double-sided traditional trading cards, both with matching size and thickness.
• Xerox FunFlip, which is almost photo origami. The product starts as a letter-sized sheet that folds into a 3" x 3" square, and then can unfold to display four different images. The product can be used to create business-to-business applications, like unique marketing pieces, as well as consumer photo applications, like party invitations.
• Xerox AccordianPix, an application that is folded into a free-standing, panorama of eight images. Using a letter-sized sheet, users can create a photo display without a frame or additional support. Like FunFlip, AccordianPix has both consumer applications, like family photos, and business-to-business applications, like a restaurant-table topper for special menu items or quick, visually-appealing product displays. The application is created with no additional finishing.

Pricing and availability

The photo products are available immediately in North America through local Xerox Supplies sales representatives, merchants and dealers who carry Xerox paper and media.

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