Metacafe Invites Viewers to Get Their Groove On With New Music Channel

PALO ALTO, Calif.--(BUSINESS WIRE)--Metacafe^®, the world’s leading short-form video entertainment site, today launched the Metacafe Music Channel. The channel features established artists and up-and-coming acts in the genres of Pop, Rock, R&B, Hip Hop, Country and Latin. Metacafe’s more than 38 million unique monthly viewers¹ are now invited to watch, comment on and share their favorite music videos.

“Music videos are well-suited to the short-form video entertainment environment, and we expect our new channel to prove exceptionally popular among our large and growing audience,” said Scott Bushman, vice president of content and business development for Metacafe. “With a dynamic roster of musicians, the channel provides a breadth and depth of content to suit different viewers’ tastes, preferences and moods of the moment.”

Music videos are among the most popular online video content, with 36 percent of respondents to this year’s Magid Media Futures™ study reporting that they frequently watch music videos online – only comedy videos, with 37 percent reporting watching frequently, proved more popular.

Metacafe has signed on to the affiliate program for SONY BMG's MyPlay Video Network, which enables it to run a wide range of frontline SONY BMG music videos right on its own site. Additional content partners will be added to the Metacafe Music Channel in the coming months.

Channel sponsorships and custom brand integration opportunities are now available on the Metacafe Music Channel.

About Metacafe^®

With more than 38 million unique viewers each month¹, Metacafe^® is the world’s largest video site focused exclusively on short-form entertainment. The company is teaming with content creators ranging from emerging talents to Hollywood heavyweights to help develop short-form video as an entertainment genre. Metacafe delivers an exceptional entertainment experience by engaging and empowering our audience every step of the way. Our VideoRank^™ technology helps expose the most entertaining content. Our Producer Rewards^® program rewards video creators for their best work as determined by viewer response. And our Wikicafe^™ empowers viewers to add and improve the tags, title and descriptions for videos – resulting in better search results and recommendations. The privately held company is headquartered in Palo Alto, Calif., and has offices in Tel Aviv, New York City and Los Angeles. For more information – and millions of entertaining videos – visit www.metacafe.com.

¹ comScore, September 2008